EMPREGO

Head of Marketing / Vp of Marketing / Cmo (Remote)

Vengreso-Bogota, Colombia

Job Vacancy

Head of Marketing / VP of Marketing / CMO

This leader must have deep experience of leading marketing teams with a product led growth organization.

Responsibilities include (but not limited to):

  • Develop and manage Vengreso’s digital marketing programs that deliver against ambitious pipeline and revenue targets.
  • Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, and reporting.
  • Build out and optimize Vengreso’s website, including content strategy, navigation and UI, SEO strategies, and lead conversion tactics.
  • Establish paid media strategies to reach new audiences and generate leads, including SEM, content syndication and paid social.
  • Bring on new demand generation tactics such as webinars, virtual or live events, customer stories, and immersive demos.
  • Participate in account-based marketing (ABM) and brand marketing campaigns that drive awareness and growth.
  • Partner closely with the sales organization to ensure effective lead generation and conversion to opportunities.
  • Optimize digital marketing efforts through continuous A/B testing.
  • Create and execute an innovative test and learn plan.
  • Report on performance results, analyze traffic patterns and optimize for seasonality and relevance.
  • Communicate expectations, plans, and results with the broader marketing team, communications team, sales team, and other stakeholders with confidence and clarity.
  • Building a strong team that will be the heart of growth and scale for the company.
  • Manage and own entire marketing automation system, database, and CRM (HubSpot).
    Qualifications, Experience and Skills.
  • 7-10 years’ experience in the growth marketing discipline with a product led growth company, with a background in technology, ideally focused on subscription services with recurring revenue.
  • Experience in SaaS and B2B with a product led growth company.
  • Deep experience in creating world-class demand generation strategies, mapped to business goals.
  • Strong analytical skills, with deep understanding of digital channels, new marketing technologies and industry best practices and benchmarks.
  • Ability to lead cross-functional teams with excellent leadership, communication and organizational skills.
  • Ability to influence and be a team player that rolls up their sleeves.
  • Offer a range of creative skills and capabilities - from building creative to writing copy.
  • Strong writer, creative thinker, and nimble executor.
  • Great collaborator and ability to adopt new technologies quickly.
  • Willingness to lead teams and also work independently in an agile and lean environment.
  • Demonstrated experience using web analytics to make data-driven decisions that further business objectives and digital marketing strategy (e.g., Google Analytics, Google AdWords, Google Search Console, NetInsight, Omniture, Web Trends).
  • Strong analytical skills - In depth knowledge of key analytics and marketing tools including Google Data Studio, SEMrush, Hyperrise, WordPress, MarketMuse / SurferSEO, Ubersuggest - ability to analyze them and act upon them.
  • Proficiency and direct experience in managing and utilizing marketing technologies such as HubSpot, Zoom and more.
    Organization Requirements
  • Always reflect the values of Vengreso.
  • You are required to work during Vengreso business hours (PST preferred over CST).
  • A home office / workspace with a high-speed internet connection.
    Measurement for Key Results Areas
  • Weekly feedback on the progress of all projects.
  • Accuracy of tasks completed.
  • Internal constituents’ feedback on performance.
    Perks and Benefits
  • Vengreso offers the following Perks and Benefits for Eligible Participants:_
  • Comprehensive Onboarding and Training Program.
  • Healthcare Reimbursement Allowance.
  • Company Stock Options.
  • Unlimited Vengresonian Time.
  • Mandatory Vengresonian Days.
  • US Paid Holidays.
  • Laptop & peripherals: Company-owned laptop plus peripherals such as a monitor and keyboard etc., making remote work both comfortable and safe.
  • 100% Virtual/Work from Home Environment.
  • Employee Referral Program.
    Why Vengreso?

Vengreso is an incredible place to work and grow your expertise! We provide a competitive base salary, performance bonus, startup equity, and healthcare benefits*. We offer a transparent and exciting startup culture that emphasizes integrity, personal commitment, teamwork and is significantly focused on empowering people to make an impact in their jobs. We’re growing fast and solving a big problem, providing our associates the opportunity to make the impact that leads to true professional fulfillment.

Vengreso is an equal - opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
- *For eligib