Description
Marketing And Public Relations Assistant
Responsibilities:
- Build, lead and manage the inbound marketing campaigns.
- Managing, guide and train the team and motivate them to achieve their goals.
- Manage all digital marketing channels to ensure brand consistency.
- Identify target audiences, objectives, and desired outcomes of the marketing campaign
- Research and develop a marketing strategy, and evaluate success strategy
- Develop the content of marketing campaigns
- Stay up to date on current marketing trends
- Manage and allocate budget correctly
- Planning, developing, and implementing effective marketing communication campaigns.
- Using the full marketing mix for the company’s marketing communications
- Understanding the product and customer profile and write thorough specs for each.
- Monitoring ongoing campaign spends against the budget, keeping accurate records and highlighting where variances occur
- Producing an accurate summary of the total spend at the end of a marketing campaign
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
- Assisting in the production of ongoing competitor analysis and reporting, with reference to pricing, presentation, and promotion
- Maintain relationship with media (national & international)
- Work alongside digital media team to strategies
Specific qualifications:
- Bachelor’s degree in marketing or related field
- Strong analytical, communication, time-management and creativity skills
- Experience with sporting events will be an advantage
- Strong ability to focus on customer/market and take initiative
- Experience with PR and Marketing
Demands of the position:
- Required to work long hours
- The role may be varied at times, and you will need to adapt quickly
- Work under pressure, used to working to strict deadlines and ever-changing schedules.
Job Types: Full-time, Permanent, Contract