Description
Job Description Senior Manager: Communication
Overall job purpose
- Strategic Communications, Engagement and Marketing Strategy development and implementation.
- Driving strategy cascade and digital culture adoption through communications and engagement strategy, campaign strategy and co-ordinating go-to-market activities.
- Communications coverage and business enablement to realise its strategic aspirations, strategy cascade, culture and leadership narrative and EVP.
- Strategically position ITO internally and externally to drive the technology agenda and position ITO in the market through the development and execution of innovative engagement and marketing campaign strategies.
Key accountabilities - Integrated Communication Strategy: _ _Develop and manage a sustainable cluster specific integrated communication strategy that supports the cluster and aligns with strategic intent and direction at group level
- Strategy and Digital Culture Cascade: _ _Facilitate implementation of strategy cascade, and digital culture. Develop both internal and external marking campaigns to drive Strategy and ITO agenda.
- Communication Delivery and Content Management: _ _Facilitate and implement communication platforms that will allow the cluster leadership to engage regularly with employees thus ensuring visible leadership and engaged employees.
- Client Relations and Support: _ _Build ongoing relationships and partnerships with cluster leadership to position Communications as credible experts in matters related to reputation management.
- Enquire about and understand the communication needs of the cluster leadership and advise them appropriately on communication matters such as positioning and messaging.
Role/person specification
Preferred Education
- Education and experience required:
- Relevant business and marketing or communications management degree (Essential)
- 3-7 years communications management experience
Three (3) years’ experience in a Financial Institution (preferred) or Marketing and Communications Agencies
Preferred Experience
- Leadership
- Change management
- Project management
- Financial management
- Risk management
- Strategy appreciation & Commercial awareness
- Business consulting acumen and management
- Marketing and communications management
Knowledge and Skills - Understanding of ITO business objectives and the required engagements and marketing plans to support achievement of objectives.
- Ability to develop measures and monitoring to assess effectiveness of engagement and communication campaigns.
- Ability to investigate the effectiveness of engagement, marketing and communication activities in providing, communicating and delivering value to colleagues/customers/clients.
- Extensive understanding of media channel strategy and planning.
- Extensive understanding of digital and social marketing.
- Extensive understanding of models to target and understand behaviour within marketing strategy framework.
- Ability to analyse and predict changes in trends, attitudes and values and adapt strategically as required..
Technical Competencies
Competency
Competency definition/descriptor
Proficiency level
Behavioural Indicator
Strategy Understanding and planning
Meets requirements
Stakeholder Management
Meets requirements
Entrepreneurial and commercial thinking
Meets requirements
Learning and researching
Meets requirements
Deciding and initiating action
Advanced
Ability to commute/relocate:
- Gauteng, Gauteng: Reliably commute or planning to relocate before starting work (preferred)