Description
Our client is looking for a Marketing Analyst to join their team.
Duties and Responsibilities:
Monitor all Marketing activity against agreed KPIs, develop performance metrics, understand consumer behaviour and insights, and provide timely data to help drive marketing decisions
Provide actionable overall market and customer insights to address key strategic questions
Responsible for tracking, reporting, and analysing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports
Analyse external and internal customer data using databases, spreadsheet (Excel) models, web analytics tools, statistical analysis tools, and campaign management software tools
Evaluates customers online behaviour and provide insights and recommendations for further enhancements to the guest experience with presentations to provide market and consumer insights
Set up and manage tracking mechanisms - work with the ecommerce agency to implement new tracking tools and ensure they are working properly on an ongoing basis
Advise other marketing functions (e-commerce/website, online/offline advertising, brand, product, trade) as the knowledge owner for customer and market data
Conduct market research to analyse the competitive landscape, determine brand perceptions, identify new market opportunities, and help with the overall SWOT analysis for all new products
Devise and evaluate methods for collecting data (surveys, questionnaires, opinion polls) - interpret data, formulate reports, and make recommendations
Key Skills
Strong organizational, communication and presentation skills
Deep knowledge of data warehousing, and mining
Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
Strong analytical and critical thinking, and ability to multitask well
Proficient in marketing research, excellent analytical skills, and a high degree of business acumen
Proven ability in handling concurrent projects with attention to detail and accuracy
Work closely with the team to identify opportunities for new client acquisition
- Job Role: Marketing Analyst
- Industry: Sales / Marketing / PR / AdvertisingSalary: Negotiable
Required Skills:
8 Years of Experience
Qualifications:
8 years experience in marketing data analysis space or related field
Demonstrable experience as a Data Analyst, preferably working in a Marketing team or with Marketing stakeholders with a track record of producing data-driven insights and recommendations to various stakeholders
Proven experience of using Digital Marketing platforms, such as Google Analytics, Google AdWords, Google Search Console, and business research tools acumen
Knowledge of reviews platforms, social media reporting tools and media coverage analysis tools
Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement
Excellent knowledge of statistical packages, databases, and MS Office, with advanced Excel knowledge (V Lookup, pivot tables, macros)