Description
71385BR
Marketing
CNBC
Responsibilities
OVERVIEW
The Marketing & Partnerships Associate, APAC oversees the planning and execution of the APAC marketing strategy and plays a fundamental role in managing CNBC’s programme of media partnerships across APAC. It is responsible for the contracting, creative and relationship management of all APAC media partnerships, working with external partners and internal stakeholders.
In addition to media partnerships, the Marketing & Partnerships Associate, APAC is responsible for the planning and delivery of events designed to showcase CNBC as the world’s leader in business and financial news. This role reports to the Director of Communications & Marketing, International and manages the Communications and Marketing Assistant, APAC.
KEY RESPONSIBILITIES:
- Be the first point of call for the marketing and partnerships team in APAC
- Manage external media partners and act as a conduit for discussions with CNBC’s editorial and commercial teams
- Drive the contracting process for all media partnership and barter contracts working in directly with the CNBC legal team
- Oversee the design and delivery of all creative assets relating to media partnerships. Work closely with CNBC’s graphics department to ensure creatives fit with our brand and are delivered on time
- Oversee and ensure the smooth delivery of post-campaign reports to media partners produced by the Marketing & Communications Assistant, APAC
- Plan, manage and deliver specific CNBC studio events; working in concert with the events team to ensure appropriate CNBC brand presence at third party events
Represent CNBC on the international Project Symphony team(s) at NBCUniversal, delivering our organisational commitments in APAC - Proactively partner with the CNBC editorial team in order to maximise the brands presence at external events
- Track the APAC Marketing budget, working closely with the APAC Finance team to ensure rigorous attention to detail on all marketing costs
- Plan, create and execute all B2C marketing campaigns, from brainstorming to creative execution. Play an active role in managing the delivery of all external marketing campaigns
- Support the commercial and distribution teams to ensure consistency of brand presence across the region
- Line-manage the Communications and Marketing Assistant, APAC and provide clear direction, support, coaching and mentoring to enable them to achieve their objectives to proactively support the Marketing & Communications team
Qualifications/Requirements
SKILLS, EXPERIENCE & REQUIREMENTS
- Recognized experience in marketing and partnership management
- Strong project management and analytical skills
- Ability to work within short time frames or tight deadlines and build strong relationships with senior stakeholders
- Excellent attention to detail
- Excellent interpersonal, organizational and communication skills
- Strong interest in and knowledge of news media is desirable
- An entrepreneurial spirit and a proactive approach would be advantageous
- A team player with the ability to motivate colleagues and work with different personalities
- Excellent MS office skills, especially PowerPoint required
- Desire and ability to work within an international environment an advantage
- Willingness to travel is a bonus
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
Sub-Business
CNBC International
Career Level
Experienced
City
Singapore
State/Province
Country
Singapore
About Us
CNBC is the recognized global leader in business news, providing real-time financial market coverage and business information. CNBC’s international operations include regional networks in Europe and Asia-Pacific that provide the latest market information, unrivalled coverage of breaking news, in-depth analysis, and interviews with business leaders. CNBC in Europe reaches more than 110 million households, in addition to leading banks, financial institutions, and hotels across Europe, the Middle East, and Africa. CNBC in Asia-Pacific reaches more than 70 million households in 21 countries.
NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content th