EMPREGO

Tertiary Education Consultants

CTU Training Solutions-Stellenbosch, South Africa

TERTIARY EDUCATION CONSULTANT FULL TIME PROGRAMMES TECFT1221

Detailed Job Description

Job title: Tertiary Education Consultants

Reporting to:Regional Business Development Manager, Sales Team Lead & National

Business Development Manager

Salary:Basic salary, Petrol card for business related travel, Cell phone, Laptop,

Commission & Incentives

Hours: 45 hours, Full Time, Normal Hours 08:00am to 16:30pm, Min two Saturdays per month 09:00am to 13:00pm or as required for school events/ campus events

Location: At the allocated CTU Campus

Purpose of the position

Tertiary Education Consultants promote the CTU Brand; build relationships with TOP

FEEDER schools as specified and confirmed by Head Office. Tertiary Education Consultants generate a marketing database by presenting to Grade 8 to 12 learners at various schools and events allocated to their region. Tertiary Education Consultants create promotional events and functions on campus to generate sales. Tertiary Education Consultants are required to create a strong presence at the various schools and the surrounding campus region. Tertiary

Education Consultants will market various school solutions in order to build strong relations with schools.

Responsibilities & Duties

a) School & Client Relations/ Business development

  • Required to build relationships with key people at schools / teachers/ principles/ parents/ prospective students
  • Schedule and complete presentations to grade 12 & 11 learners.
  • Create opportunity for first contact with learners from Grade 8 to 10.
  • Build relationships with funding and student loan organizations
  • Address customer concerns and issues in a professional and timely manner.

b) Database/lead generation

  • Responsible for booking school appointments with TOP FEEDER schools, present to Grade 11 and 12 learners. These bookings might be extended to earlier grades where and if required.
  • Generate and manage the data collection against a given target
  • Generate no less than 60 - 80% of school learners in the allocated region
  • Ensure quick delivery of information cards to the campus after a presentation to ensure quick feedback to leads with all CTU information
  • Create events and opportunities that will ensure high lead conversion
  • Create a customer service/customer experience programme on campus that will ensure customer retention and minimize cancellation
  • Work closely with the campus team, student advisors, facilitators to ensure maximum attendance at events that will secure enrolments

c) Overall marketing & generate enrolments

  • Drive brand loyalty.
  • Execute marketing plans.
  • Book appointments with schools | teachers | prospects and their parents
  • Liaise with the student advisors as required for consultations & events
  • Involved in the recruitment of the students for the next year intake
  • Mining and contacting of the career database
  • Scheduling appointments/consultations according to the school/campus targets set
  • Contact with the database as required for events
  • Work against strict activity and financial targets
  • Keep in touch with the registered prospects once a month
  • Registering and enrolling students monthly/quarterly against given targets
  • Involved with awareness campaigns for the allocated region
  • Attend and organize CTU CAMPUS events for example Open day’s & Open weeks
  • Branding/ awareness and CTU representation when are where required, together with Campus and Senior management
  • Marketing various school solutions (i.e. Teacher training) in order to build sound school relations
  • Attend trade shows and events to market product.
  • Overall awareness and presence at schools/ events and region
  • Overall promotion for the campus
  • Create a CTU experience for current students (SRC/SSC/ Student life) that will create a positive environment, referrals etc.
  • Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits.
  • Plan, organize, and execute marketing and sales programs.
  • Act as the point persons for outside, inside and partner sales teams.
  • Work closely with marketing teams to create programs.
  • Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
  • Effective lead generation through school relations
  • Generate leads and secure sales.
  • Plan roadshows/ enrolment drives at various distant locations
  • Improve forecast performance of business through thorough understanding of underlying demand assumptions.
  • Keep abreast of industry trends, competition, and new opportunities
  • Develop field-marketing plans for improving sales and profitability.
  • Assist the team in planning and scheduling marketing campaigns, tradeshows, conferences, industry meetings, etc.
  • Recommend innovative and creative marketing approaches for revenue growth.
  • Provide sales support and guidance to team for product positioning.
  • Monitor field-mar