Ecommerce Performance Media Specialist

Pandora Jewelry-Panama, Panama

Negotiable

Full-Time

1 position

Responsibilities

Define performance media strategies in order to optimize the budget for the best result;
Continuously test and iterate your learnings to find the best multi-channel paid mix.
Manage Performance Marketing campaigns to help acquire new customers and drive traffic with a focus on paid tactics.
Support the e-commerce team in SEO initiatives;
Working together with the Marketing team to manage media agencies and SEO for e-commerce;
Briefing and review of paid search campaigns, social media advertising, affiliate media and retargeting;
Daily monitoring of media performance and insert changes where it is needed;
Channel analysis and weekly e-commerce performance reports;
Be responsible for communicating regular metrics and findings from your campaigns and analyse performance, insights, blockers and areas of opportunity
Be a reference of technical knowledge about performance media for regional and global teams.

Requirements:

Mastery of digital media, mainly Google Ads, DV360 and Meta;
Training in Communication (marketing, advertising, journalism or other);
Knowledge in campaigns with affiliate platforms and retargeting;
Mastery of performance metrics (ROI, ROAS, CPA, Tx. Conv., Average Ticket, CAC, LTV, MRR);
Knowledge of a/b testing;
Knowledge in Excel or Google Sheets;
Knowledge of Google Merchant Center, Google Search Console and Google Tag Manager.
Languages: Spanish, English, Portugese (desirable)

Desirable

Details