Description
Job Description: Marketing and Communications Coordinator
Primary location:St. Catharines and/or other designated location(s); Hybrid capability
Department: Marketing and Communications
Reports to: Manager, Marketing
Salary: $38,005 - $50,661 annually
Hours: Typically Monday - Friday, 75 hours bi-weekly; 8:30 AM - 4:30 PM, additional hours as required
Status:Permanent, Full-Time
Position Summary
Reporting to the Manager, Marketing, the Marketing and Communications Coordinator maintains the organization’s website and social media channels, supports the creative development and coordination of advertisements, marketing tools, and other materials.
The Marketing and Communications Coordinator supports the implementation of Hospice Niagara’s corporate brand, both internally and externally, as well as fundraising strategies and events.
The Marketing and Communications Coordinator performs all duties in a safe and healthy manner, in accordance with Hospice Niagara’s policies and procedures, the Occupational Health and Safety Act, and all other applicable legislation.
Key Responsibilities
- Ensuring goals and objectives are developed and executed in alignment with the vision, mission, values and strategic priorities of Hospice Niagara
- Designing fresh, compelling and timely marketing and public relations strategies and materials for print, digital and social media platforms that drive results
- Assists with updating and coordinating existing campaign, event and lottery marketing collateral
- Assists with updating, scheduling and tracking (CRM) of all Hospice Niagara social media platforms, websites and portal
- Maintains and updates the advertising and social media calendar and deliverables
- Assists with the writing and preparation of press releases (events, announcements) as well as tracking media coverage
- Maintaining Hospice Niagara’s information and messaging in all resources, i.e. 211
- Assisting with marketing and communications efforts for the organization, including fund development, using various channels
- Assisting with all capital campaign marketing and communications, i.e. presentation development/updating, posters, signage, etc.
- With the guidance of the Manager, Communications, scheduling and providing support for speaking engagements
- Cheque presentation photo ops and social posts - taking photo, writing social post and scheduling
- Providing direction and support to third party fundraising events hosts
- Providing customer service support for donor and ticket buyer inquiries
- Providing support at fundraising events and activities
- Working proactively to protect the interests of the organization and mitigate risk, whenever possible; advising supervisor of issues and working with a solutions-based approach
- Maintaining the privacy of stakeholder records for communication efforts in accordance with legislation (i.e. CASL, AODA)
- Raising positive community awareness of hospice palliative care and of the programs and services provided by Hospice Niagara
- Demonstrating personal initiative and participation in other aspects of working for a non-profit organization, including participating in organizational events and fundraising activities
- Mentoring, supervising and training volunteers and students in marketing and communications processes
- Participates on committees, as required
- Performing general office duties such as filing, photocopying, and answering telephones
- Other duties, as assigned
Skills & Attributes
- Demonstrated exceptional experience writing tailored messaging for various audiences
- Demonstrated exceptional creativity and graphic design skills
- Familiar with external/internal printer setup requirements
- High degree of self-direction and self-motivation
- Ability to plan and prioritize work and deliver results on time and on budget
- Experience effectively communicating information in one-on-one and group settings
- Exceptional verbal and written communication skills in English (proficiency in French and other languages considered an asset) with an ability to adjust communication style for the audience
- Proven track record of fostering collaborative partnerships and teamwork, with the ability to easily converse with target audiences in a compelling manner
- Strong analytical, problem solving, conflict management and critical thinking skills
- High degree of resourcefulness, flexibility and adaptability
- Ability to lead projects, while simultaneously managing and supporting day-to-day priorities
- Strong dedication to the vision, mission and values of Hospice Niagara
- Proficiency in MS Word software (Word, Excel, PowerPoint), Graphic Design Software (Adobe,
Creative Cloud Suite) and social media (Facebook, Twitter, You Tube, Instagram, Meta Business,Later, Constant Contact) and Website development and maintenance
- Willingness and flexibility to work varying shifts, including days, nights, evenings, weekends,