Global Brand Manager - Design

JOB TITLE: Global Brand Manager - Design

LOCATION: Singapore

BUSINESS CONTEXT:
Welcome to an all-new world of B&W! Bringing together our 2 biggest categories, Hair (about 6B€) and Skincare (about 3B€) with an exciting chance to build a new organization ground up from day one with new beauty capabilities, in the Design department. You will work in a team of Expert Beauty Crafters, in charge of either Hair or Skin, end to end, for a specialized approach of our key categories, creating connections and synergies between the 2 where relevant.

It is time for UL to help Categories/Brand Teams to craft superior mixes with superior beauty, superior desirability, leveraging sensory design for purpose, and breaking the codes. Enhancing for each Brand their clear, distinctive, and consistent identity versus competition.

Do you think you are the next generation leader who is able to help craft at scale profitable, sustainable, affordable, and DESIRABLE BEAUTY?

KEY ACCOUNTABILITIES:
Work together with R&D, Packaging, Supply Chain, CMI and Marketing, to help drive more impactful sustainable innovation and excellence in design. Collaborate with the Director to improve GM through innovation/x-brand initiatives. Crafting End to End Beauty Eco-Systems with early funnel opportunities (2 to 5 years). Elevating our design capabilities, for formula (technology+sensorial+sustainability), packaging (usage/inclusivity+sensorial+sustainability) and consumer experience/journey.

Participate from scratch in the establishment of a new department, where entrepreneurship will be a key success factor. UL is conscious of the role that packaging plays on all the value chain of beauty and value creation, helping to price up especially in a super inflation time, especially for the most expert products such as treatment, serums, specialist products.

Our products, that are already affordable must look even better as we charge for them a little bit more to create desirability and long-term engagement with brands. Furthermore:

• You are a crafter at heart, but at the same time, a very pragmatic, action-oriented leader that can translate macro-forces/trends into concrete paths, cashable opportunities for our brands portfolio building capabilities inside and outside to make it happen, injecting winning beauty credentials into our future initiatives, mixes, platforms.
• You are comfortable with the R&D world, technology savvy, but able to translate into simple words with obsession for consumers and perfect execution end to end.
• A key part of the role, that is very concrete and more short term oriented, is that you will be working closely with the Sustainable Design & Masstige Haircare or Skincare to help accelerate and internationally expand our brand masstige portfolio.

KEY REQUIREMENTS

EXPERIENCE:

• Experience in working in both global and local roles
• Experience in digital strategy and development and management of the digital ecosystem. Have a digital first mindset!
• Experience in managing Assistant Brand Managers
• Built 3-5-year brand roadmaps
• Delivered innovation projects
• Experience of new business models, innovating/operating differently from the conventional
• Previous successful experience of working in beauty industry or beauty initiatives
• Being involved with the development of sustainability initiatives
• Experience in helping to develop consumer and customer facing initiatives
• Development of mixes and new products and management of existing portfolio

SKILLS:

• Ability to readily translate an aesthetic vision, breaking it down into clear beauty codes, who speaks the language of beauty and can articulate that forward in brands, mixes, initiatives
• Strategic thinking
• Go-getter entrepreneur
• Influencing and being able to say “no”
• Inspire unmissable creativity
• Ability to listen to others and seek genuine insights from others
• Express creative concepts with sharp coherence between words, visuals, and staging (must be fluent with the language of colour, lighting, composition, finishes and textures)
• Have an analytical mindset
• Extremely high degree of attention to detail
• Performance orientation - sharp priorities & brand strategy execution with excellence
• Action oriented
• Have an obsession for growth and taking new opportunities to untap on the market
• Experience in deploying a portfolio and understanding brand positioning and portfolio optimization/management/mapping
• Sense of aesthetics for packaging but also for formula sensorial, texture and fragrance
• Understanding of category skincare and/or haircare
• Understanding and integrating planet and people positive to help engineer and land mixes sustainability ready without compromise on desirability and profitability.

TO APPLY