Lifestyle Brand Manager

Singapore*

PARKROYAL on Beach Road, Singapore*

Sales & Marketing*

Job Grade:

Full-Time

As part of Pan Pacifc Hotels Groupy, PARKROYAL on Beach Road, a 346-room hotel, is perfectly located for business and leisure travellers in the city centre of downtown Singapore. Relax and enjoy world-class restaurants, shopping and business convention facilities. A stay at this wonderful Singapore hotel will always connect you to the best that Singapore has to offer and bring you unforgettable local experiences.

Our facilities include: Ginger (all-day-dining), Si Chuan Dou Hua (fine dining chinese restaurant), Club 5 (Pub/Bar), Wellness Floor (pool, spa and gym) and world-class banquet facilities with the brand new The Ballrooms.

The Role

The Lifestyle Brand Manager will coordinate and manage all marketing-related efforts for the two lifestyle brands of Pan Pacific Hotels Group - Si Chuan Dou Hua Restaurants (SCDH) and St. Gregory. The Manager will work in the Sustainability Partnerships, Lifestyle & Asset office, and will take guidance and feedback from the Director of F&B and Lifestyle Director for the respective brands.

Marketing:

• Propose, develop and implement suitable marketing strategies for the two lifestyle brands Si Chuan Dou Hua and St. Gregory, with a focus on marketing

partnerships and social media

• Coordinate media or promotional events where required e.g. media food tastings, launch events, etc
• Prepare and plan upcoming marketing plans and promotions
• Identify new trends or opportunities to drive awareness and/or conversions

Social Media Management:

• Manage social media accounts and cascade booking requests or enquiries to the relevant outlets
• Coordinate with relevant agencies, partners, and internal stakeholders to develop suitable collaterals

Branding:

• Act as the brand custodian and ensure brand consistency in materials rolled out e.g. outlet-specific promotions, menus etc
• Maintain and update a list of key assets such as logos, menus, photos etc

Analytics:

• Review and support preparation of regular performance reports
• Evaluate marketing campaign or promotion performance and provide recommendations for improvement

Talent Profile

• At least 2 year experiences in a similar capacity in a similar role
• Excellent communication and organizational skills
• Ability to work under pressure
• Good knowledge of Marketing platform like Tik Tok and Social Medias
• Excellent interpersonal and people management abilities to develop professional business relationship with customers in order to establish an effective Customer Relationship Management
• High level of flexibility and adaptability and ability

How to Apply

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