Description
Responsibilities:
- Work on projects from start-to-finish
- Translate clients marketing objectives into clear, compelling, brand-appropriate ideas and copy
- Produce creative'¯copy'¯with a clear rationale to accompany the work
- Act as a'¯brand'¯guardian for'¯the client'¯following guidelines and tone of voice documents
- Create'¯copy'¯from scratch'¯or rewrite copy
- Proofread other work and carefully check your own
- Understand what makes GREAT creative ideas
- Create copy matrices to accompany your work
- Participate in the development of creative materials, from concept to execution
- Translate clients marketing objectives into clear, compelling, brand-appropriate ideas and copy
- Ensure that all work meets or exceeds the quality standards of the agency
- Undertake internal work for the business as and when its required
- Mentoring of junior creatives
Requirements:
- Make proactive recommendations for the direction of client projects
- Undertake research and develop an understanding of the client's target audience and competitor products
- Have an appreciation for metrics and can make recommendations on how to measure the success of campaigns
- Form close relationships with the team to source product information and product selling points
- Create original on-brand copy across a variety of channels to a high standard, meeting tight deadlines
- Be able to work independently but also as a team with the other writers and proofread each other's work
Experience and Skills:
- Writing for agencies
- Strong experience working and presenting to clients
- Client sensitivity: understanding problems from a client perspective
- Time management: planning and executing work in a timely and efficient manner
- Communication skills: ability to communicate verbally as well as in writing
- Team and leadership skills: ability to work collaboratively and lead in presentations
- Able to think strategically and ideate from a strategic brief (or create a brief yourself)