Description
THE ROLE:
CORE RESPONSIBILITIES:
Ensure branding consistency:
Oversee and integrate branding, marketing communications, and sales functions into a unified strategic process.
Market SEMI products & services:
Develop sales collaterals, promotional and marketing materials for SEMI products and services. Interface with creative services, event planning, public relations, other internal specialists and external agencies to drive on-line and onsite marketing experience and assets.
Product marketing:
Translate broad concepts and business strategies into structured product marketing plans. Manage product lifecycles, and product positioning in the marketplace.
Support marketing communications:
Contribute regular updates to the SEMI Southeast Asia & Global newsletter and support press writing. Communicate through posting of SEMI & industry news & events via social marketing channels.
- *Promote programs - *Coordinate marketing efforts with speakers, instructors and SEMI departments to provide content for the development of promotional materials.
- *Ensure programs plans are achieved - *Coordinate project scope and plan logistics such as timelines, speaker and attendee materials, facilities, catering, audio-visual equipment and any additional requirement for program.
- *Meet presentation requirements - *Work closely with speakers to ensure presentation content complies to formats, guidelines and deadlines.
- *Communicate results *- Assist with the program evaluation process and compile evaluation reports. Liaise between speakers and the media to provide content for publication.
CRITICAL SUCCESS FACTORS/SKILLS:
- Ability to persuade without direct authority.
- Excellent communication skills, strong writing skills and fluent and effective presenter
- Creative and innovative
- Systematic in approach
- Fast learner and independent thinker
- Customer-service oriented
- Social media savvy
FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE:
- 1+ years of experience in marketing or related fields
- Experience with global semiconductor markets and technologies is a plus