EMPREGO

SEO Specialist

Octek Solutions-Kuala Lumpur, Malaysia

Job Overview:
Responsibilities:
1. Keyword Research and Analysis:

  • Conduct thorough keyword research to identify relevant and high-performing keywords.
  • Analyse competitor keywords and strategies to stay ahead in search engine rankings.

  1. On-Page SEO Optimisation:

  • Optimise website content, meta tags, and other on-page elements for search engines.
  • Collaborate with content creators to ensure SEO best practices are integrated into new content development.

  1. Technical SEO:

  • Conduct regular site audits to identify and address technical issues affecting SEO.
  • Implement technical SEO recommendations, including but not limited to site speed optimisation, mobile responsiveness, and structured data markup.

  1. Link Building:

  • Develop and execute link-building strategies to increase the website's authority and credibility.
  • Identify and build relationships with relevant influencers and websites for link-building opportunities.

  1. Copywriting:

  • Create compelling and optimised content for web pages, blog posts, and other digital platforms.
  • Ensure that all written content adheres to SEO best practices and enhances overall website performance.

  1. Performance Monitoring and Reporting:

  • Utilise SEO tools to monitor website performance, keyword rankings, and traffic trends.
  • Generate regular reports and provide insights to measure the effectiveness of SEO strategies.

  1. Stay Informed on Industry Trends:

  • Keep abreast of the latest trends, algorithms, and best practices in SEO.
  • Implement changes in strategies as needed to adapt to evolving search engine algorithms.

  1. Collaboration:

  • Work closely with developers, and marketing teams to ensure integration of SEO practices.
  • Provide guidance on SEO best practices to other team members.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience as an SEO Specialist with a track record of improving search engine rankings.
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Familiarity with SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, etc.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.
  • Up-to-date with the latest trends and changes in SEO and digital marketing.
  • At least 1 year experience in SEO related or copywriting related field.
  • Required Language: English. Mandarin is a plus.

Salary: RM3,000.00 - RM6,000.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Performance bonus
  • Yearly bonus

Ability to commute/relocate:

  • Kuala Lumpur: Reliably commute or planning to relocate before starting work (preferred)

Experience:

  • copywriting or SEO: 1 year (preferred)

Language:

  • English, Mandarin (preferred)