Brand Manager

Position Summary

To strengthen and further develop the Up-aging opportunity within our Nutrition category, we are looking for a Brand Manager Kids & Teens. As our Brand Manager Kids & Teens, you will be responsible for developing and executing strategic marketing & content plans for the love brand Nesquik *to drive brand growth and achieve business objectives. You will play a crucial role in managing and enhancing our brand's presence in the *Benelux market, ensuring consistent messaging and positioning towards our core target consumer. In addition, you will be responsible for driving future Up-aging initiatives to expand our product offerings beyond our current core ranges.

A day in the life of a Brand Manager

• You lead the development of strong and functionally aligned brand and ICP plans.
• You ensure execution of plans, tracks and monitors impact on brand performance and brand health.
• You lead the exploration and development of future Up-aging initiatives to expand beyond our core ranges.
• You develop deep understanding of target consumers, leveraging the consumer portrait and CEF for the brand.
• You ensure that the Nesquik Brand Essence governs everything the brand says and does.
• You ensure consumer centricity in all brand-related activities.
• You contribute to the building and development of innovation and renovation pipelines.
• You manage packaging development, services and CSV related to the brand.
• You understand impact of PFME and TTS investments on the brand and acts upon it.
• You manage the development of Big Ideas and Media campaign Ideas and engagement strategies.
• You create attractive and rewarding brand experiences across contact points.
• You work in partnership with communication agencies and ensures all brand communications contribute to enhancing the company's reputation.
• You manage internal stakeholders on local & international level.
• You understand the omnichannel environment and contribute to the development of category strategy (with CDT); provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers (with sales). You implement SRM initiatives.

What will make you successful?

• You have at least 3-5 years’ experience in marketing or 3-5 years in other function ideally in sales/CDT at Nestlé or equivalent FMCG.
• You have a higher education in business management and marketing with an excellent track record.
• You have excellent analytical skills with the ability to interpret data and market research insights.
• You have a creative mindset with the ability to think strategically and develop innovative marketing campaigns.
• You have project management skills with the ability to prioritize tasks and meet deadlines.
• You have strong relationship management and communication skills, with the ability to collaborate effectively with cross-functional teams.
• You have a good understanding of digital Marketing.
• You have a good understanding of P&L Management
• You are fluent in Dutch/French/English. A good knowledge of Dutch is considered as a plus.

We offer

• Hybrid working; Based in Brussels, occasionally travel to Amsterdam
• Excellent benefits, including an annual target bonus;
• A variety of professional training and development programs;
• Various career opportunities, both in Benelux and internationally;
• Professional working environment, team spirit, company pride and passionate colleagues.