Product Manager - OTC Channel

Position: Product Manager

Division: Established Pharmaceuticals Division

Affiliate: Thailand

PRIMARY OBJECTIVE:
Develop annual marketing plans and co-ordinate their successful implementation and to grow the long-term sales, profit and market share position for assigned products.

EDUCATION/QUALIFICATIONS/EXPERIENCE:

• Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
• Strong sales track record.
• Sound understanding or qualifications in marketing related principles.
• Good knowledge of computer based programs including spreadsheets and graphics.
• Comprehensive industry knowledge.

CORE JOB RESPONSIBILITIES:

• Achieve sales, margin and market share annual goals for the assigned products.
• Prepare and develop marketing objectives, advertising and promotion and ensure their execution.
• Evaluate the practicality and potential of new products and market development.
• Analyzes and defines customers and market requirements and trends.
• Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
• Develop annual sales volume and profit forecasts, pricing and expense budgets.
• Participate in planning sales promotion and advertising in support of existing products, and determine market strategies and sales tactics to achieve product objectives.
• Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
• Develops and maintains the contact with customers, Sales force and channels for understanding their needs.
• Provide direction to educate and develop Product Specialist.
• Review complaints and suggestions relating to assigned products.
• Analyze and report market intelligence in a correct and timely manner.

ABBOTT COMPETENCIES:
Build

Key Actions:

• Creates a sustainable infrastructure and environment that enables growth.
• Maintains leadership presence and emotional control in difficult situations.
• Provides the insight, knowledge and leadership to improve functional area and build the business.
• Develops, rewards, and shares talent; is the type of leader others want to work with or for.
• Provides accurate, frequent, and constructive feedback to subordinates, peers, and leaders.
• Makes the difficult people, financial, and business decisions in a timely manner.

Set Vision and Strategy

Key Actions:

• Identifies and acts upon trends that can impact the business.
• Creates and communicates a motivating, compelling vision of the future that supports employee engagement.
• Develops short
• and long-term strategies and helps align the resources to achieve them.
• Translates strategies into actionable goals and plans, and then communicates them to ensure alignment of effort and purpose..

Deliver Results

Key Actions:

• Displays continuous energy, intensity, and persistence to drive the organization forward.
• Delivers what is promised; holds self and others accountable for results, commitments, and behaviors.
• Takes appropriate accountability for failure; does not blame others.
• Takes action in a timely manner, with urgency or caution as appropriate, but always in a planful way.
• Balances short
• and long-term priorities and maximizes the opportunities for both.
• Addresses organizational or cultural barriers that could prevent success.

Anticipate

Key Actions:

• Develops scenario and contingency plans that ensure achievement of results under changing conditions and situations.
• Takes initiative to implement change before others.
• Actively gathers customer inputs in order to anticipate and fulfill their needs and requirements.
• Manages internal/external stakeholders to identify and address issues.
• Understands the situation or audience and adjusts approach to achieve desired outcomes.

Innovation

Key Actions:

• Creates an environment of experimentation and uses failure as an opportunity to learn and take alternate action.
• Challenges current thinking; generates new ideas and expects others to do the same.
• Integrates information from multiple sources to generate unique insights or new solutions that distinguish Abbott from the competition.
• Leverages diversity of people and thinking to create a competitive advantage.
• Collaborates across boundaries to create cross business opportunities.