Description
The incumbent is accountable for aligning and executing assigned country brand plans in line with the brand strategies and the overarching strategic framework of IPSEN. This includes ensuring high-quality, timely, ethical, and cost-effective implementation to drive short
- and long-term brand growth and surpass assigned portfolio forecast growth projections.
This role is an individual contributor role and will be based in Kuala Lumpur, Malaysia. The incumbent should possess relevant experiences in the following areas:
Strategic Brand Management
- Develop and execute strategies for brand growth for assigned portfolios, including setting objectives, proposing budgets, and formulating marketing objectives for short-term and long-term (up to 5 years) plans.
- Create and manage the assigned Country Brand Operational Plan (CBOP) annually, the 5-year Long Range Plan (LRP), annual demand/product forecasts with monthly updates, and quarterly cycle plans.
- Conduct comprehensive market research to identify market trends, customer behaviours, and competitive landscape, utilizing insights to inform strategic decisions.
- Develop a deep understanding of therapeutic areas, including the patient journey, treatment algorithms, key opinion leaders, and market dynamics.
- Work closely with sales, medical affairs, regulatory affairs, and market access teams to ensure cohesive strategy implementation.
Market Access & Pricing Strategy
- Collaborate with internal and external stakeholders to strategize market access solutions, ensuring optimal access and pricing throughout the brand lifecycle.
Budget Management
- Implement and manage the CBOP budget to meet brand objectives, optimizing resource use and costs.
- Monitor and report on marketing spend, ensuring alignment with overall brand strategy.
Product Launch & Lifecycle Management
- Lead product launch activities, including pre-launch market preparation and post-launch monitoring.
- Manage the product lifecycle, identifying opportunities for growth and strategies for mature products.
- Liaise with external agencies for the development and execution of marketing campaigns and materials.
- Leverage digital marketing tools and platforms to enhance brand visibility and engagement.
Stakeholder Engagement
- Engage with healthcare professionals, key opinion leaders, and patient advocacy groups to build strong relationships and gain insights.
- Represent the company at professional conferences, seminars, and trade shows.
- Collaborate with internal stakeholders to align marketing strategies with broader business goals.
Regulatory Compliance
- Ensure all marketing activities comply with industry regulations and ethical standards.
- Stay updated on regulatory changes that might impact marketing strategies.
Training & Support
- Develop sales training materials and conduct training sessions to ensure the sales team is well-equipped with up-to-date product knowledge.
- Provide ongoing support to the sales team, including field visits and direct customer engagement.
Market Intelligence & Reporting
- Gather and analyze market intelligence to understand competitor strategies and market trends.
- Prepare and present regular reports to senior management on brand performance, market insights, and future strategies.
The profile we are looking at
We are looking for someone who possesses the following:
- Bachelor’s or Master’s in Marketing, Business, Pharmacy, or a related field.
- Minimum of 3 years of marketing or brand management experience in the pharmaceutical industry, with a proven track record in strategic planning and execution.
- Strong analytical skills with experience in market research and data analysis.
- Excellent communication, presentation, and interpersonal skills.
- Proficient in digital marketing strategies and tools.
- Demonstrated leadership capabilities and experience in managing cross-functional teams.
- Ability to work under pressure in a fast-paced environment.
- May require frequent travel and the ability to adapt to changing market and business requirements.