Description
PDigital communication specialist:
Palladium:
Marketing & Communications:
- Abuja Full Time
- NGN Confidential
New
Yesterday
Job Summary:
Job Description/Requirements:
Project Overview and Role:
Primary Duties and Responsibilities: Â
ABOUT PROPCOM+
Propcom+ is a new FCDO-funded eight-year (-), rural andagricultural market development programme supporting climate-resilient andsustainable agriculture and forestry that benefits people, climate, and nature.The programme is implemented by The Palladium Group, and it aims to transformNigeria's rural economy by addressing environmental, social, and economicchallenges in the country's food and land-use system. It will do this by (i)increasing productivity, improving nutrition and food security; (ii) enhancingclimate resilience, pursuing lower emissions, and protecting and restoringnature, and (iii) helping to tackle some of Nigeriaâs underlying drivers ofconflict and insecurity. It does this by working as a âmarket facilitatorâ,identifying constraints in markets systems and facilitating changes to enablerural markets to work better for the benefit of poor and climate-vulnerablesmallholder farmers and rural small-scale entrepreneurs.
Propcom+ has a target of increasing the incomes and climateresilience of 3.9 million poor and vulnerable people in Nigeria, 50% of whomwill be women, through a â3Psâ approach of interlinked components:
P1: Scaling-up a focused basket of Proven climate-smartinterventions around agricultural and primary processing / storage practicesand models to get these adopted by millions of poor and vulnerable smallholderfarmers and small-scale entrepreneurs.
P2: Building markets by developing and Piloting new businessmodels that improve productivity, enhance resilience to climate change, reduceemissions, and improve nutrition outcomes.
P3: Enabling Policies that support a strengthened enabling environment forsustainable food and land-use system.
PURPOSE
The Digital Communications andKnowledge Management (KM) Specialist will be responsible for creating engagingonline content and work with the Communications Manager to use digitalcommunications channels to raise the visibility of the Propcom+ programme andthat of the donor, FCDO.
REPORTING AND LINE MANAGEMENT
This postwill primarily report to the Communications Manager,and to the Knowledge Management and Dissemination Manager for specific tasks.
KEY RESPONSIBILITIES
The keyresponsibilities of the Digital Comms and KM Specialist are detailed below.These are not exhaustive and may change as the programme grows and evolves.
Digital Communications
Support the development of digital communications strategy that aligns with the overall communications and knowledge management strategy of the programme.
Develop and design tailored digital content plans for the programme social media channels including but not limited to X, LinkedIn, Facebook and Youtube and ensure consistency of messaging across channels.
Curate and source appropriate and compelling content including infographics and videos, while engaging with staff and partners to generate on-demand content.
Co-design and deliver social media campaigns (in line with the programme campaign calendar) to support the programmeâs wider objectives and help raise awareness and drive action on key thematic issues.
Support with identifying and working with influencers among staff, partners and the wider public across the themes of agriculture, climate change, environmental action, forestry, and biodiversity.
Plan and produce multimedia and audio-visual content including infographics, short compelling videos and blogs for the programme digital channels and work with the wider programme team to grow an online photo and video library.
Support the planning and delivery of virtual events organised by the programme such as webinars and X spaces and manage the setup and live streaming of hybrid events.
Support the development and production of quarterly e-newsletters and other interactive resources on the programmeâs digital channels including social media and the programme website.
Co-manage the programme website and ensure regular updates of relevant content on the website.
Support in monitoring trends and tracking of engagements on the programmeâs digital channels (social media, website, e-newsletter) and to analyse relevant communications data and insights to inform workplans, content curation and quality assurance.
Knowledge Management
Support the development and design of communications and knowledge products including but not limited to success stories, blogs, learning papers, case studies, factsheets, etc.
Liaise with the MERL and KM Managers to harness data and insights to inform design of evidence-based content suitable for the various digital channels, particularly posts for social media.
Support the planning and delivery of learning events and other knowledge sharing events organised by the programme.
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