Description
Our client is a digital marketing firm located on the island.
The role is also a hybrid position with two days of remote work weekly.
The salary range is 200,000 to 250,000 Net.
If you do not possess the necessary experience, please refrain from applying.
Thank you.
Responsibilities:
Develop comprehensive advertising campaign strategies aligned with client
objectives, target audience, and budget parameters.
- Plan, launch, and monitor digital ad campaigns across platforms such as Google Ads,
Facebook Ads, Instagram, LinkedIn, and others.
- Manage advertising budgets effectively, optimizing spend to maximize ROI and
achieve campaign objectives.
- Collaborate with creative teams to develop engaging ad creatives, including
copywriting, design, and multimedia content.
- Utilize audience segmentation and targeting techniques to reach the right audience
with relevant messaging.
- Monitor campaign performance metrics, analyze data, and provide actionable
insights and recommendations for optimization.
- Conduct A/B tests to optimize ad creative, messaging, targeting, and bidding
strategies for continuous improvement.
- Serve as the primary point of contact for clients, providing regular updates,
performance reports, and strategic recommendations.
- Stay abreast of industry trends, best practices, and emerging technologies in digital
advertising to ensure campaigns remain innovative and competitive.
- Work closely with cross-functional teams, including account managers, creative
teams, and data analysts, to ensure seamless campaign execution and alignment
with client goals.
Requirements:
- 3 or more years of experience in digital advertising, with a track record of managing
successful campaigns across various platforms.
- In-depth knowledge of digital advertising platforms, including Google Ads, Facebook
Ads Manager, LinkedIn Ads, Twitter Ads, etc. as well other ad buying platforms like
Eskimi and Opera
- Strong analytical skills, with the ability to interpret campaign data, identify trends,
and make data-driven decisions to optimize performance.
- Excellent communication and presentation skills, with the ability to convey complex
concepts and insights to clients and internal stakeholders.
- Proficiency in ad management tools and platforms, such as Google Analytics, Google
Tag Manager, Facebook Business Manager, etc.
- Strategic thinking and problem-solving abilities, with a focus on delivering
measurable results and driving business growth.
- Detail-oriented approach with strong organizational and project management skills.
- Bachelor degree in Marketing, Advertising, Business Administration, or a related
field.
Salary: ₦200,000.00 - ₦250,000.00 per month