Description
Flawil, Switzerland
Channel Marketing Manager:
- You are responsible for the global lead generation activities in various digital marketing channels. This includes the overall planning, content strategy, campaign concept, development of creative content ideas and campaign implementation. You work in close collaboration with product management and the BUCHI market organizations around the world.-
Type:Full-time
What makes your everyday life exciting?
- Coordinate outbound lead generation activities using the full set of digital marketing channels
- Establish and maintain content strategy, with the aim to steadily increase leads
- Lead and manage the Channel Marketing Team
- Collaborate with segment management, design team, product management and data teams to establish consistent, measurable lead generation programs globally
- Test and monitor campaigns to optimize performance and conversion rates
- Search for new trends in marketing to optimize the customer experience
What skills do you need to bring?
- Degree in marketing and/or science and 5-10 years’ experience in B2B marketing planning and digital lead generation
- Creative, inspired, and open mind with strong attention to detail and ability to independently work on multiple projects
- Preferably experience in creating content for lab/scientific customers
- Loves to work in an international team and with teams around the world
- Fluent in English (the team language) with excellent written and verbal communication
- Experience in monitoring campaigns, in CRM and marketing automation systems (Salesforce CRM, Marketing Cloud)
What can we offer you?
- An innovative technology environment in a dynamic team and an open, friendly corporate culture
- The values of a globally oriented Swiss family business
- A modern workplace, hybrid work options, company restaurant, tennis court as examples of our attractive employment conditions
Kindly note that we do not accept profiles from recruitment agencies for this position.
BÜCHI Labortechnik AG