Description
Lead brand growth by leading project & brand activities including budget to achieve brand KPI.
1.) Evaluating market landscape and identifying brand gaps and developing actions to strengthen brand positioning in the market.
2.) Developing range architecture and assortment plans that strengthen brand positioning in the market.
3.) Developing business case and investment strategy for NPD/deployment plans to ensure effective resource planning and efficiency.
4.) Selecting communications channels that adhere to consumer media behavior and help to deliver on objective for brand.
5.) Working with Trade/Sale partners to achieve listings, availabilities, and visibilities targets for in market executions across selected channels.
6.) Tracking performance and optimizing brand plan/mixes to deliver against KPIs.
Qualifications:
Bachelor's degree in business/marketing/communication related fields.
3-5 years in managing brand or cross-categoy brand.
Ability to review, plan and analyze Profit and Loss for the brand.
Experience in beverage industry is a plus.
Proficiency in Microsoft Word, PowerPoint and Excel.
Fluent in spoken and written Thai and English
Resilient and able to work under pressure & business dynamic.
Job skills required: Excel, English, Thai