Description
Maximizing the performance of online advertising campaigns by developing and executing strategies that enhance campaign effectiveness and achieve business goals.
Developing and implementing strategies to optimize the performance of online advertising campaigns.
Monitoring and analyzing campaign performance metrics to identify opportunities for improvement.
Researching and analyzing market trends, competitor strategies, and user behavior to inform optimization strategies.
Regularly reviewing campaign performance metrics and adjusting campaigns accordingly.
Collaborating with cross-functional teams, including design, product, and marketing, to ensure campaigns are properly implemented.
Developing A/B and multivariate testing plans to optimize campaigns.
Working with external vendors to explore and execute new advertising opportunities.
Creating reports to track and communicate campaign performance to key stakeholders.
Staying current with industry trends and best practices to ensure campaigns are optimized for success.
Developing strategies to drive cost-efficiency and performance for campaigns.
At least 3 years of experience in performance marketing, Ad optimization analytics, Bidable, customer insights strategy.
Experience in e-Commerce platform, Retail, FMCG, Health & Beauty categories will be an advantage.
Strong analytical, project management, leadership and strategic thinking skills.
Expert domain of data analysis and data visualization tools.
Experience in Home Shopping or E-commerce will be an advantage.
Creative, self-motivated, high commitment and eager to learn.
Positive attitude, able to work independently and as a team.
Job skills required: Project Management, Industry trends, Data Analysis