Description
Marketing and Social Media Specialist:is responsible for developing and executing marketing strategies to promote a brand,
1. Content Creation and Management:
Create engaging content (text, images, videos) for social media platforms, blogs, and marketing campaigns. - Manage and update the company's social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.).
2. Social Media Strategy:
Develop social media strategies that align with business goals. - Plan and schedule posts using social media management tools (like Hootsuite, Buffer, etc.). - Keep up with social media trends and incorporate new strategies as needed.
3. Community Engagement:
Monitor and respond to comments, messages, and interactions on social platforms. - Foster relationships with followers, influencers, and customers to build a loyal online community. - Address customer inquiries and complaints in a timely and professional manner.
4. Analytics and Reporting:
Track social media performance using analytics tools (like Google Analytics, social media insights). - Analyze data to measure campaign success, engagement, and reach.
5. Campaign Management:
Collaborate with other marketing team members to run digital marketing campaigns, including paid advertising (Facebook Ads, Google Ads). - Optimize campaigns to improve performance, increase conversions, and reduce costs.
6. SEO and Content Optimization:
- Implement SEO best practices to improve website ranking and visibility. - Optimize content for search engines (keywords, metadata) to drive organic traffic.
7. Collaboration:
Work closely with other departments (sales, customer service, product teams) to align marketing strategies with broader business objectives.
8. Trend Analysis and Innovation:
Stay updated on industry trends, emerging technologies, and competitor activities.
Pay: BD280.000 - BD350.000 per month