Marketing Specialist

Tocaan co-Kuwait City, Kuwait

Responsibilities:

  • Planning and Executing Marketing Campaigns:

  • Develop and implement marketing strategies to increase brand awareness.

  • Design and execute marketing campaigns across various platforms (social media, websites).
  • Managing Digital Content:

  • Create marketing content (images, videos) to increase audience engagement.

  • Monitor performance and analyze the effectiveness of content, making improvements based on data.
  • Market and Audience Analysis:

  • Study and analyze market trends and identify marketing opportunities.

  • Conduct continuous research to understand customer needs and adjust strategies accordingly.
  • Social Media Marketing:

  • Manage social media accounts (Facebook, Instagram, Snapchat,Tiktok) and develop strategies to boost engagement and growth.

  • Track and analyze the performance of social media campaigns and adjust strategies based on results.
  • Collaboration with Other Teams:

  • Collaborate with the sales team to design marketing strategies that support business goals.

  • Coordinate with creative teams to design visually appealing marketing campaigns.
  • Reporting:

  • Measure and analyze the results of marketing campaigns and provide regular reports to management.

  • Recommend improvements based on analysis results.

Requirements:

  • Bachelor's degree in Marketing or a related field.
  • At least [2] years of experience in digital marketing.
  • Strong proficiency in digital marketing tools (Google Analytics, Facebook Ads).
  • Analytical skills and the ability to prepare reports.
  • Excellent communication skills in both Arabic and English.
  • Ability to work under pressure and manage time effectively.
  • Creativity and innovation in campaign design.

Experience:

  • digital marketing: 2 years (preferred)