Description
Key Responsibilities: Sales & Business Development
- Generate patient referrals through doctors, clinics, corporate companies, TPAs, and insurance providers
- Develop and maintain strong relationships with referring doctors and healthcare partners
- Achieve monthly and annual patient acquisition and revenue targets
- Identify new business opportunities and service lines
Marketing Activities
- Plan and execute hospital marketing campaigns (OPD promotion, specialty clinics, health camps)
- Coordinate outreach programs, medical camps, CMEs, and corporate health checkups
- Support digital marketing initiatives (social media promotions, online listings, hospital website updates)
- Assist in branding activities including banners, brochures, hoardings, and presentations
Corporate & Institutional Tie-ups
- Develop corporate tie-ups for employee health checkups
- Liaise with insurance companies and TPAs for empanelment and renewals
- Promote hospital packages and preventive health checkups
Market Intelligence & Reporting
- Conduct market surveys and competitor analysis
- Prepare daily, weekly, and monthly sales reports
- Track conversion ratios and campaign effectiveness
- Collect patient and referrer feedback for service improvement
Internal Coordination
- Coordinate with doctors, front office, billing, and management for smooth patient handling
- Ensure proper communication of promotional offers to hospital staff
Key Skills & Competencies:
- Strong communication and interpersonal skills
- Knowledge of hospital services and healthcare marketing
- Negotiation and relationship-building ability
- Target-oriented and result-driven mindset
- Proficiency in MS Office and basic digital tools
Qualification & Experience:
- Bachelor’s degree in Marketing / Business Administration / Life Sciences (preferred)
- 1-3 years of experience in hospital or healthcare marketing (freshers with aptitude may apply)
Preferred Background:
- Experience in hospital marketing, diagnostics, pharma, or healthcare sales
- Local market knowledge and doctor network will be an added advantage
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person