Description
Key Responsibilities
1. Content Creation (60%)
Produce high-quality videos, reels, graphics, and photos for campaigns, social media, events, and promotions.
Deliver 9-12 content pieces per month, including: program promos, testimonials, student success stories, and event recaps.
Ensure content aligns with XCA’s brand identity and supports student recruitment campaigns.
Manage and maintain a content library for long-term brand use.
2. Testimonials & Storytelling (20%)
Produce 2 student/parent testimonial videos every month.
Build a library of case studies that highlight XCA’s value for both students and parents.
Work with the marketing & BD team to tie testimonials directly to enrollment campaigns.
3. Community & Engagement (10%)
Support online community growth across Instagram, TikTok, LinkedIn, YouTube, and Facebook.
Manage interactions with students and parents, respond to inquiries, and promote events.
Assist in organizing and covering student engagement activities (game jams, showcases, graduations).
4. Podcast & New Media (10%)
Support the launch of XCA’s official podcast channel.
Produce 1 podcast episode per month (recording, editing, publishing).
Collaborate with the Marketing Manager to bring in guests from industry, students, and partners.
Performance Indicators (KPI)
9-12 content pieces per month delivered on time.
2 testimonials per month (student/parent).
+20-30% uplift in engagement on XCA’s social media within 12 months.
100% of XCA events covered with professional content delivered within 72 hours.
12 podcast episodes/year produced with at least 1,000 listens/views in Year 1.
Who You Are:
A storyteller and content builder passionate about tech, gaming, and education.
Experienced with social media trends, engagement tactics, and creative tools.
Comfortable capturing and editing real-time video and photos.
Able to interact confidently with students, partners, and guests.
Job Requirements
1-3 years of experience in content creation, social media management, or community building.
Proficiency in tools such as Canva, CapCut, or Adobe Creative Suite (basic video and graphic editing).
Strong writing and captioning skills in English, with good attention to tone and brand voice.
Comfortable with short-form video shooting and editing for platforms like Instagram Reels, TikTok, and YouTube Shorts.
Experience using Instagram, LinkedIn, Facebook, and TikTok for brand storytelling and engagement.
Familiar with content scheduling, analytics tools, and organizing digital assets on Google Drive.
Bonus: Familiarity with Discord or other online community platforms for student engagement.
Skills
Content Creation
Content Management
Content Development
Content Marketing
Storytelling
Effective Communication
Interpersonal Communications
Canva (Software)
Video Editing
Photography
Time Management
Pay: RM3,500.00 - RM5,000.00 per month
Benefits:
- Free parking
Education:
- Bachelor's (preferred)
Work Location: In person