Social Media Marketing Specialist

New Way Manufacturing Sdn Bhd-Puncak Alam, Malaysia

Job Overview:
Key Responsibilities:

  • Social Media Management - Plan, schedule, and execute social media content and campaigns across platforms (Instagram, Facebook, Twitter, XiaoHongShu, LinkedIn, TikTok, etc.).
  • Create engaging, visually appealing, and high-quality content using Canva that aligns with our brand identity.
  • Celebrity & KOL Collaboration - Identify, engage, and manage partnerships and collaborations with celebrities, influencers, and key opinion leaders (KOLs) to build brand awareness and drive engagement.
  • Manage influencer and celebrity marketing campaigns, including outreach, negotiation, content approvals, tracking, and performance reporting.
  • Content Writing - Draft, edit, and publish compelling and engaging social media captions, blog articles, and other marketing materials.
  • Monitor social media analytics, prepare monthly reports, and recommend improvements based on insights and industry trends.
  • Actively engage with online communities, responding to comments, messages, and inquiries promptly and professionally.
  • Collaborate closely with internal teams (Marketing, Sales, Creative, etc.) to ensure consistency and alignment of brand messaging across all channels.
  • Assist in video shooting & video editing - Support the creation of engaging video content for social media and other marketing channels.

Qualifications and Skills:

  • Proven experience in social media management, content writing, influencer marketing, and celebrity/KOL collaborations.
  • Proficiency in Canva for graphic design and content creation.
  • Solid understanding of social media platforms, influencer marketing strategies, and content trends.
  • Strong writing and editing skills for digital marketing purposes.
  • Experience with photography, video shooting, and video editing (preferred).
  • Ability to analyze social media metrics and translate data into actionable insights.
  • Excellent organizational skills, attention to detail, and ability to multitask effectively.
  • Proactive, motivated, and able to work independently.
  • Mandarin speaker preferred (advantageous but not mandatory).

Education and Experience:

  • Bachelor's degree in Marketing, Communications, Graphic Design, or related field preferred.
  • Minimum 1-2 years of experience in social media marketing, influencer marketing, or a related field.

Benefits:

  • Competitive salary
  • Opportunities for professional growth and career advancement
  • Friendly and supportive team environment
  • Ongoing learning and development opportunities

If you are passionate about social media, influencer and celebrity collaboration, and visual storytelling, we would love to hear from you!

Job Type: Permanent

Pay: RM3,000.00 - RM6,000.00 per month

Work Location: In person