Description
Opportunity to build and lead a cross-functional team tasked with accelerating personalisation and customer engagement at Kiwibank
- Translate customer strategy into impactful and effective digital experiences that deepen customer relationships
- Provide strategic vision and leadership for the Kiwibank Marketing customer engagement programme
- Shape scalable digital capability and collaborate effectively to influence change at pace
Ko tātou tēnei - Hei hāpai ake i a koe | This is us. Where you matter.
At Kiwibank, we’re here to make Kiwi better off, and that starts with creating meaningful digital experiences that put our customers at the heart. As Personalisation and Engagement Lead, you’ll shape the future of customer engagement at Kiwibank, driving innovation and generating impact. It is a senior leadership role within Marketing, with a clear mandate to unlock value at pace - bringing together marketing, data, technology, and customer experience to lift our engagement maturity. This is your chance to lead change, grow your career, and make a real difference for our customers and communities.
Kō tātou tēnei. Hei kawe i ngā mahi kia tutuki | This is us. Where making an impact matters.
In this role, you’ll build and lead a high‑performing, cross‑functional team and will play a pivotal role in shaping how we engage customers across key lifecycle moments. You’ll translate strategy into execution, champion customer-centric decisioning, and accelerate engagement maturity from campaign-led to always-on experiences. Your work will unlock value at pace, improve activation and retention, and embed scalable capability into BAU programmes.
Ko tātou tēnei. Kia hāpai i ō pūkenga | This is us. Where your expertise matters.
For this role we’re looking for a strategic leader with deep customer engagement expertise. We would love to hear from you if you have experience in the following:
- Setting strategy and direction, translating customer and business priorities into focused roadmaps and measurable outcomes.
- Leading personalised, data‑led customer engagement programmes that have driven clear commercial impact.
- Designing and scaling trigger‑based customer journeys across key lifecycle moments.
- Bringing together teams and influencing across functions to drive change and accelerate delivery.
- Building strong measurement and optimisation frameworks to guide investment, and ability to scale.
- Partnering closely with analytics teams to turn insights into action, demonstrating strong data literacy.
- Leading cross‑functional teams to effectively deliver in complex environments.
- Working effectively with marketing automation and engagement platforms.
This role will sit at the heart of how Kiwibank deepens customer relationships and unlocks future growth - shaping how customer engagement is delivered today, and how it scales for the future. You’ll have real scope to influence strategy, capability, and outcomes across the bank.
You do not need to tick every box here to be considered! Above all we’re looking for a passionate leader who thrives at the intersection of marketing, data, and technology.
Applications close on Wednesday 11th February. We will be reviewing resumes throughout the advertising period and reserve the right to withdraw the ad at any time.
For more detailed information on the role, please see the attached Position Description: Personalisation and Engagement Lead
Ko tātou tēnei - Hei hāpai i a koe, me tō whānau | This is us. Where you and your whānau matter.
Making a difference for all Kiwi starts with making a difference for our people. Flexibility, growth, challenging and rewarding work - this is Kiwibank. A place where you can belong and thrive - we are as ambitious as we are caring. We have big ideas and big plans. For you, for Kiwibank and for all Kiwi. We are Kiwi making Kiwi better off and that means you too!