Description
You will work closely with cross-functional teams across marketing, product, and creative to craft and execute seamless customer journeys. This role requires deep expertise in CRM platforms, campaign optimization, and data analytics, as well as familiarity with AI/ML-driven personalization, gamified customer engagement, and blockchain-powered retention strategies.
Responsibilities:
- Work closely with marketing, product, technical, and creative teams to deliver impactful and aligned CRM campaigns that resonate with users and drive business growth.
- Map and continuously improve customer journeys, ensuring seamless funnel conversion, enhanced user experiences, and increased engagement across all touchpoints.
- Focus on achieving and exceeding key performance indicators, including DAU/MAU, ARPU, retention, and conversion rates, by leveraging data-driven insights and innovative CRM approaches.
- Lead A/B testing initiatives to evaluate campaign effectiveness, analyze results, and refine strategies to maximize performance and ROI.
- Take full ownership of campaign execution, from ideation to delivery, ensuring high-quality outcomes that align with the organization’s goals.
- Leverage AI/ML technologies to enhance targeting, segmentation, and predictive modeling, delivering hyper-personalized and real-time customer engagement.
- Drive customer engagement and loyalty through gamification strategies, crafting innovative experiences that encourage participation and long-term retention.
- Prepare actionable insights and intuitive dashboards using data visualization tools to track and report CRM campaign performance, enabling data-driven decision-making.
- Automate repetitive tasks, workflows, and engagement mechanisms to improve operational efficiency and scalability, ensuring faster execution and better outcomes.
- Partner with data engineering and MarTech teams to ensure CRM data pipelines, customer data lakes, and CDP workflows are accurate, up-to-date, and optimized for performance.
- Market Awareness: Stay informed on crypto market trends, Web3 advancements, and evolving customer behaviors to refine CRM strategies and maintain a competitive edge.
- Exhibit a must-do attitude by identifying challenges early and implementing solutions to ensure campaigns are delivered on time and with accuracy.
Requirements:
- 8years+ experience in online retention marketing with gamification and loyalty programs
- Data Driven professional
- Experience working with multiple departments
- Exposed / used CDP platforms, API integration, dynamic personalization, localization powered by AI/ML, and real-time engagement are highly preferred.