EMPREGO

Omnichannel Engagement Specialist

Eva Pharma-Egypt

Join EVA Pharma, a leading pharmaceutical company dedicated to empowering the fight for Health and well-being as a fundamental human right. Recognized and certified as a best place to work, we are committed to fostering a supportive and innovative environment for our team members.

Job Summary

We are seeking a passionate and talented Omnichannel Engagement Specialist to join our dynamic team.

Key Responsibilities:

  • Develop and lead the omnichannel engagement strategy for the Saudi cluster aligned with global direction.
  • Design and implement customer segmentation models based on HCP behavior, prescription data, and engagement insights.
  • Build targeted engagement blueprints for each segment, defining optimal channel mix, frequency, and personalization approach.
  • Monitor HCP interactions and inquiries and ensure responses are delivered within agreed service level agreements (SLAs).
  • Analyze engagement performance metrics and optimize strategies to maximize effectiveness and ROI.
  • Design and execute end-to-end omnichannel campaigns aligned with business and behavioral objectives.
  • Collaborate with Medical, Regulatory, and Marketing teams to ensure content compliance and brand alignment.
  • Track campaign performance and continuously enhance content effectiveness and engagement impact.
  • Conduct monthly physical visits to key accounts in Saudi Arabia (minimum one visit per month).
  • Build and maintain strong relationships with healthcare stakeholders through face-to-face engagement.
  • Represent the company at major medical conferences, exhibitions, and industry events in Saudi Arabia.

Key Requirements:

  • Bachelor’s degree in pharmacy, Life Sciences, or related field (MBA is a plus).
  • 3+ years of pharmaceutical commercial experience (sales and/or marketing), including 2+ years in omnichannel or digital roles.
  • Strong expertise in customer segmentation, behavioral targeting, and data-driven engagement strategies.
  • Proven experience in omnichannel campaign execution and content development.
  • Hands-on experience with platforms such as Veeva, Salesforce Marketing Cloud, and analytics tools.
  • Solid knowledge of Saudi healthcare regulations and market dynamics.
  • Strong analytical, stakeholder management, and communication skills.
  • Fluent in Arabic and English.