Description
Hồ Chí Minh
Full-time
What you will do:
- Research market and user insights to propose key messages & key visuals tailored for each campaign type;
- Setup, operate & optimize creatives/content for customized, weekly, and seasonal campaigns; Update tracking sheets and dashboards, support PO in preparing reports;
- Perform QA/QC to ensure correct creative - user logic and avoid mismatched displays;
- Monitor & report performance daily, weekly. Analyze post-campaign to extract actionable insights. Conduct improvement reviews after each campaign;
- Propose tool or process optimizations to make campaign setup smoother and easier to manage.
What you will need:
- Experience in digital advertising, end-to-end campaign management, or digital product marketing;
- Strong product and user mindset, with a good grasp of Agile workflows and consumer behavior psychology;
- Strong analytical and problem-solving skills, with the ability to use data to drive decision-making;
- A growth mindset and a strong curiosity to learn;
- Good at communication skills, with a willingness to work cross-functionally with engineers and diverse stakeholders;
- Proficiency in Excel (Pivot Table, VLOOKUP/XLOOKUP ) or other data analysis tools (Google Sheets, SQL is a plus).