Description
Hồ Chí Minh
Internship & Collaboration
What you will do:
- Plan, execute, and optimize marketing/content campaigns for Zalo Video to drive growth in both the number and quality of Creators and Users;
- Take ownership of developing overall campaign plans, including objectives, insights, concepts, key messages, content direction, timelines, and budgets;
- Collaborate closely with cross-functional internal teams (Content, Social, Design, KOL/Creator, Product, Media, etc.) to ensure campaigns are delivered on time and achieve defined goals;
- Conduct market research, analyze user behavior, and track short-form video trends to propose campaign ideas aligned with Zalo Video’s product direction;
- Manage and monitor campaign performance based on KPIs (views, engagement, retention, user growth, etc.);
- Analyze data, prepare post-campaign reports, extract insights, and recommend improvements for future campaigns;
- Serve as the main point of contact for external partners (KOLs/Creators, Agencies, Media partners, etc.) when required;
- Propose innovative initiatives to enhance communication effectiveness and expand Zalo Video’s brand reach.
What you will need:
- Bachelor’s degree in Marketing, Communications, Advertising, Economics, or a related field;
- 1-2 years of experience in Campaign Planning, Marketing, Content Strategy, or Digital Marketing;
- Hands-on experience in planning and executing digital/social/content campaigns; experience with video-related or digital platform campaigns is preferred;
- Strong understanding of short-form video and social media ecosystems (Zalo Video, TikTok, YouTube, Facebook, Instagram, etc.);
- Strategic mindset with strong ability to analyze user insights and campaign data;
- Good task management, multitasking, and teamwork skills;
- Ability to write clear and well-structured proposals and campaign briefs;
- Proactive, creative, highly responsible, and able to work effectively under pressure.
Benefits:
- Opportunity to work on Zalo Video, a high-impact product with a large user base in the Vietnamese market;
- Chance to participate in and lead large-scale campaigns that directly contribute to product growth;
- Professional, dynamic, and innovation-driven working environment;
- Competitive salary, performance-based bonuses, and comprehensive benefits package.