EMPREGO

Meta Ads Specialist

PERTUBUHAN PEDULI INSAN MALAYSIA-Shah Alam, Malaysia

About the role

The Meta Ads Specialist is responsible for planning, executing, and optimizing paid advertising campaigns on Meta platforms (Facebook and Instagram) to support organizational objectives in awareness, fundraising, and community engagement. This role requires a performance-driven mindset, strong analytical skills, and the ability to translate campaign insights into impactful digital strategies that align with the NGO’s mission and communication goals.

What you'll be doing

  • Plan, launch, and manage Meta advertising campaigns for awareness, engagement, and fundraising initiatives.
  • Define campaign objectives, audience targeting, budgets, and bidding strategies to achieve optimal performance
  • Monitor campaign performance and optimize ads based on key metrics such as CPC, CTR, CPA, conversions, and ROAS
  • Conduct A/B testing on creatives, copy, audiences, and placements to improve campaign effectiveness
  • Analyze campaign data and prepare regular performance reports with insights and recommendations
  • Track user behaviour and conversions using Meta Pixel and other tracking tools
  • Work closely with content, design, and communications teams to develop compelling, mission-aligned ad creatives and messaging
  • Contribute to audience segmentation and funnel strategies for different donor and community segments
  • Stay updated on Meta Ads trends, platform updates, and best practices, particularly in the non-profit and humanitarian sector
  • Identify opportunities to scale successful campaigns and improve digital fundraising outcomes

What we're looking for

  • Diploma or Bachelor’s Degree in Marketing, Communications, Digital Marketing, or a related field
  • Minimum of 2 years of hands-on experience managing Meta Ads or paid social media campaigns
  • Intermediate to advanced English proficiency
  • Proven experience using Meta Ads Manager, Business Manager, and Pixel tracking
  • Strong understanding of digital marketing metrics and performance optimization (CPC, CTR, CPA, ROAS)
  • Experience with basic analytics tools (e.g., GA4) is an advantage
  • Analytical and data-driven mindset
  • Strong communication and collaboration skills
  • Creative thinking with a performance-oriented approach
  • Ability to manage multiple campaigns and deadlines effectively

Benefits

  • Exposure to real-world digital fundraising and awareness campaigns
  • Collaborative and mission-driven team culture
  • Opportunities for professional growth and skill development

Job Types: Full-time, Contract
Contract length: 12 months

Pay: RM3,500.00 - RM4,400.00 per month

Benefits:

  • Additional leave
  • Flexible schedule
  • Maternity leave
  • Professional development

Application Question(s):

  • Have you worked with a Non-Profit Organization (NGO) before?
  • Can you describe your hands-on experience with Meta Ads Manager and Business Manager?
  • Do you have experience setting up Meta Pixel and conversion tracking? Explain your process.
  • What are other advertising platforms are you expert in?

Education:

  • Diploma/Advanced Diploma (required)

Experience:

  • Managing Meta Ads campaigns: 2 years (required)

Language:

  • English (required)

Work Location: In person