EMPREGO

Marketing Planning Manager

Lotus UK-Coventry, United Kingdom

Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world.

To bring the company to the level we want it to be, we are looking for a Marketing Planning Manager in the Group Marketing Department to join us in our Global Commercial site based in Coventry.

Summary:
What you'll do:

  • Support the Marketing Director in the development and execution of integrated marketing campaigns aligned to business objectives
  • Manage campaign delivery timelines, execution progress, and performance tracking to ensure achievement of key KPIs including awareness, leads, engagement, and sales conversion
  • Conduct post-campaign reviews and performance analysis, identifying insights and recommendations to continuously improve marketing effectiveness
  • Develop and manage marketing content plans across multiple digital and social platforms including Douyin, Xiaohongshu, WeChat Channels, Weibo, and automotive vertical media platforms
  • Create engaging and commercially effective content including brand storytelling, product messaging, scenario-based copywriting, campaign materials, and short-form video scripts
  • Ensure all marketing communications maintain a consistent brand tone, visual identity, and messaging across channels
  • Support new vehicle launch campaigns, retail activations, and integrated marketing initiatives to enhance customer engagement and brand visibility
  • Coordinate with internal stakeholders, agencies, media partners, Key Opinion Leaders, and external suppliers to deliver campaigns effectively and on schedule
  • Monitor market trends, competitor activity, and customer insights to support campaign planning and innovation opportunities

What you'll bring:

  • Bachelor’s degree or equivalent in Marketing, Advertising, Communications, Business, or a related discipline preferred
  • Previous experience in a marketing planning, campaign management, or integrated marketing role
  • Strong end-to-end campaign management capability, with the ability to take initiatives from concept through to execution and performance evaluation
  • Experience creating marketing proposals, execution plans, campaign reports, and performance analysis
  • Strong copywriting and content planning skills with the ability to adapt messaging for different digital and social media platforms
  • Knowledge of social and digital marketing platforms including Douyin, Xiaohongshu, WeChat Channels, and Weibo
  • Experience within automotive, retail, or consumer-focused industries would be advantageous
  • Exposure to vehicle launch campaigns, retail activation activity, or integrated brand campaigns would be beneficial
  • Strong stakeholder management and communication skills, with the ability to work collaboratively across teams and external partners
  • Analytical mindset with the ability to interpret campaign data and translate insights into actionable improvements

Established industry relationships with Key Opinion Leaders, media, or marketing partners would be an advantage.

What we offer:
In addition to a competitive salary, you will have access to the following benefits:

  • 25 days’ holiday plus bank holidays.
  • Pension scheme access.
  • Annual bonus - non contractual.
  • Private Healthcare.
  • Access to the Employee Car Ownership Scheme.
  • Group income protection based on length of service.
  • Family Friendly policies.
  • Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.

Additional Information:

  • This role will be working from our Coventry office. This role will be working on-site, full time.
  • Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.Our Company:
    Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT.

As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.

Do you want to know what Sophisticated, Rebellious and Pioneering mean for Lotus? Come and take a look at our career site and join the incredible adventure:
STEP OUTSIDE THE ORDINARY - Lotus Cars