EMPREGO

Marketing and Communications Director

Vintage.com-Austria

Description:
_ About the role: Reporting to the CMO, the MarCom Director is responsible for translating business goals into clear marketing plans and delivering revenue growth through brand-led marketing._

  • This role owns the end-to-end Marketing & Communications strategy across the UK and Europe, with accountability for scaling marketing’s contribution to revenue. Key priorities include doubling UK performance and accelerating European growth over the next 12-24 months._
  • ATL is a core growth channel. You will lead the strategy, testing and scaling of ATL activity (TV, radio, print), ensuring campaigns deliver measurable demand and commercial outcomes._
  • You will also lead the expansion of marketing across European markets, including Germany and France, building the structure, localisation approach and execution model required to scale effectively._
  • Internally, you will improve the internal creative capability to reduce reliance on external agencies and increase production. You will lead a multi-disciplinary team across Brand, Creative, Campaigns and Social, ensuring clear direction, accountability and delivery standards._
  • This is a hands-on leadership role requiring both strategic thinking and operational execution._

- Key Responsibilities:

  • Getting Started...**
  • Understand current marketing performance across ATL, BTL and Social, including contribution to revenue.
  • Review existing campaigns, creative output and agency setup.
  • Assess team capability, structure and ways of working.
  • Build relationships with key stakeholders across Growth, Product, Data, Operations and CS/CEC.
  • Take ownership of the MarCom marketing plan, budget and priorities.
  • Deliver your first integrated ATL + BTL + Social campaign with clear, measurable outcomes.

Establishing Your Impact

  • Own the Marketing & Communications strategy across all markets.
  • Translate business targets into clear quarterly and monthly marketing roadmap with clear priorities and accountability.
  • Lead ATL and BTL strategy in the UK, ensuring campaigns are tested, optimised and scaled based on performance.
  • Define and execute the roadmap for ATL expansion across European markets.
  • Drive European growth by establishing effective localisation, messaging and campaign execution across markets and channels.
  • Own brand localisation, ensuring tone of voice and copy are adapted for local audiences while maintaining consistency.
  • Manage senior stakeholder relationships across departments and ensure marketing is aligned with business priorities.
  • Lead major cross-business initiatives requiring senior coordination and delivery ownership. Own audience segmentation, targeting and insight development across markets.

Driving Excellence

  • Improve the quality and effectiveness of marketing output across all channels.
  • Strengthen the internal creative function, reducing reliance on external agencies.
  • Implement clear planning, briefing and execution processes.
  • Ensure the team operates with clear roles, ownership and accountability.
  • Embed performance tracking across all marketing activity, including ATL.
  • Use data and insight to inform decisions and improve outcomes.
  • Continuously optimise campaigns through testing of creative, messaging and media.
  • Introduce structured testing of new channels and opportunities, with a focus on scalable, commercially viable results.
  • Identify and implement automation opportunities, particularly across social and content workflows.
  • Own budgeting, forecasting and spend tracking, ensuring clear prioritisation and return on investment.

Brand and Comms operations

  • Own the marketing planning architecture, including campaign calendars, channel frameworks and briefing models.
  • Implement ways of working that improve cross-team collaboration and reduce operational friction.
  • Partner with Growth and Data teams to align on measurement, attribution and demand generation.
  • Manage agency relationships to ensure high standards of delivery, strategic contribution and accountability.
  • Build scalable systems and processes to support expansion into additional European markets.

Skills, Knowledge and Expertise:

  • Key Goals & Objectives**:

  • Drive measurable revenue growth through ATL & BTL marketing across the UK and Europe.

  • Scale ATL as a core growth channel, delivering consistent demand generation.
  • Successfully launch and scale ATL activity in new European markets.
  • Rebuild internal creative capabilities and reduce reliance on external agencies.
  • Ensure consistent, high-quality brand output across all channels and markets.
  • Establish clear alignment between marketing activity and business goals.
  • Ensure marketing investment drives measurable commercial impact, including lead generation and customer acquisition.
  • Create clear alignment between business goals and marketing priorities, improving visibility across the organisation.
  • Strengthen team effectiveness through improved struct