Description
Responsibilities:
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
- Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Develop editorial calendar, delegate tasks and ensure deadlines are met
- Optimize content considering SEO and Google Analytics
- Monitor SEO and web traffic metrics
- Share content through various channels, ensuring strong web presence
- Collaborate with design and writing teams to produce high quality content
- Edit, proofread and improve content
- Deliver engaging content on a regular basis and inspire team members
Requirements:
- Proficiency in many social media platforms
- Creative, Dynamic, and Positive
- Fluency in G Suite (Sheets, Docs, Slides, Calendar, Drive, etc.)
- Fluency in Meta Business Suite, and LinkedIn
- Familiar with Canva Pro
- Proven work experience as a Content marketing manager
- Hands-on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image, and video)
- Solid knowledge of SEO, keyword research, and Google Analytics
- Knowledge of online marketing channels
- Excellent communication skills
- Analytical and multitasking skills
- Expertise in social media platforms
- Project management skills and attention to detail
- Can speak English, Portuguese and French
- Excellent communication and writing skills in English