Description
At Swarovski, where innovation meets inspiration, our people desire to explore, experience, and create. We are looking for a Head of Digital Brand Content where you will get a chance to work in a rewarding role within a diverse team that is pushing boundaries. Be part of a truly iconic global brand, learn and grow with us. We’re bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.
About the job:
- Lead the team to define and develop the digital communication strategy across all digital touchpoints
- Develop seasonal content strategy for digital channels (owned and 3rd party) and track its execution & results
- Support the brand repositioning by developing leading Digital communication experiences
- Develop E2E yearly Digital Brand/ Editorial Calendar in line with Brand masterplan & commercial targets to be executed holistically across all digital touchpoints
- Ensure brand consistency across all digital channels
- Act as the partner to Ecom Centre of Excellence to approve content wire frames
- Discuss with channel owners any new / additional needs in terms of navigation point / pages
- Develop ROI models to measure and track digital asset performance across multiple channels
- Co-lead content types A/B testing with channel owners and draw conclusions for constant improvement
- Deliver leading Digital Events & Brand Experiences to support the Brand repositioning by increasing awareness, relevancy & engagement and to capture new customer target audiences
- Leading innovative Digital Partnerships
About you
We are looking for a unique and amazing talent, who brings along the following:
- University degree/ Education (Masters / technical IT education is a plus)
- Min. 8 years of professional experience in a similar role within an international setting, preferably from retail. Fashion / beauty industry would be an asset
- Strong understanding and experience with working with CMS, Hybris CMS
- Strong digital marketing experience (e-commerce & Digital Brand Communication)
- Strong understanding of Integrated Campaign Planning
- Analytical & strong knowledge of digital performance metrics
- Strong understanding of Branding & Creative Direction aesthetics
- Strong Facilitation & Interpersonal skills
- Strong Vertical and Lateral management
- Excellent English proficiency, presentation, and communication skills
- Team orientation, and ability to work effectively with all levels of the organization
- Innovative and creative approach whenever possible and can-do attitude
About Swarovski
Swarovski unifies all parts of its organization under one spellbinding idea and brings forward a wondrous new world of crystal craftsmanship. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group.
A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage. This manifests today in the company’s well-established sustainability agenda with youth-focused education programs and foundations to promote human empowerment and conserve natural resources to achieve positive social impact.