Description
Job Description:
eCommerce has been a significant growth channel for Diageo in Ireland, growing at 122% in value over the last year, the biggest growth contribution to the IOI business over this period. This channel is all about capturing the personal and professional shopper shift to digital channels and driving incremental growth for Diageo by developing strategies that promote a streamlined shopper experience across channels. With the environment we find ourselves in now, this channel will only continue to become more prevalent and a bigger part of our overall business.
Most shoppers buy from a repertoire of brands and their behaviour can be motivated by what they see (or don’t see) on their path to purchase. This role is all about capturing the shift to online, combining digital marketing, data and analytics, creative thinking and project management skills to develop market-leading eCommerce activations that help our brands and customers stand out and win the online shopper.
Working alongside commercial teams, you will work to understand shopper and customer needs, and then partner with eCommerce account managers to define an eCommerce activation calendar that aligns to these needs. You will then work directly with customers, supply and agencies to lead perfect execution of this activation calendar. In some cases, this may require tailoring and adapting our programmes to meet the specific needs of strategically important customers to work with them to differentiate their offer, or to develop tailored eCommerce activations where there is significant opportunity.
Not only will you be passionate about Digital, leading with curiosity to uncover the possibilities this channel uniquely offers - you are able to effectively lead stakeholders internally and externally across multiple functions. You are resilient in the face of a dynamic sophisticated environment, thrive in ambiguity, and develop game winning strategies that drive customer value and commercial outcomes.
key responsibilities:- Lead eCommerce creative briefs, working with agency partners to adapt offline shopper plans into online activations, tailoring where required to help our customers differentiate their offering- Proactively scan the external environment and online shopper behaviours, identifying needs and occasions where specific eCommerce activations are required to win these shoppers- Partner closely with Account Managers and Precision Marketing to develop a testing roadmap, ensuring we are constantly learning and optimising across channels- Ensure eCommerce activation and brand plans are aligned and support brand strategy and positioning- Lead the Measurement & Evaluation agenda for eCommerce activations, instilling a culture of continuous assessment and optimisation based on critical metrics that drive great commercial outcomes- Lead the Digital Shelf strategy, partnering with teams across the business to ensure that our brands are consistently showing up and standing out across all online purchase channels- Act as custodian for our Product Information Management (PIM) platform and Brandbank, working across supply, innovation and marketing to ensure accurate product information is flowing through to retailer sites- Contribute to the development of a digitally-capable organisation, educating and empowering your colleagues on winning through outstanding eCommerce activations
SKILLS REQUIRED:
- eCommerce - You are a digitally literate person and have demonstrable experience in either digital marketing or ecommerce. You are enthusiastically curious and passionate, keeping up with trends, competitor activity & discovering the success platforms of the future.- Data driven, you can synthesise and analyse data, generating meaningful insights and recommendations and share these in a simple and effective manner- Creative and commercial problem solver, capable of developing creative briefs and crafting campaign strategies that engage and drive commercial outcomes- Experience leading agency partners and developing creative and campaign briefs that enable them to deliver high quality work- Agility to work in a fast moving, matrix organisation and the ability to build brilliant relationships to deliver outstanding outcomes.- Commercial competence - you're a commercial authority, tenacious in creating sustainable value. You have handled customers either in a commercial or marketing role in the past and are comfortable presenting to and engaging with senior collaborators
ABOUT YOU:
- Agitator, you challenge the norms both internally and externally to drive cultural and performance breakthroughs- Relentless in the pursuit of growth - you have deep motivation and roadblocks are challenges you relish and overcome with ease- Go above and beyond to deliver the right outcomes for the customer and the business.- Famous for making it happen - your words translate into action & results delivering visible impact- An innovative change agent who can influenc