Senior Pr

Worood, an international Hijab brand is hiring a Senior PR Specialist — Worood

Key Responsibilities

- Manage PR campaigns from concept to execution, ensuring alignment with Worood’s brand tone

and aesthetics.

- Oversee PR package planning and coordination — from selection to dispatch and coverage

tracking.

- Prepare press materials, brand stories, and collaboration briefs with a refined and consistent

voice.

- Monitor and analyze PR performance, media coverage, and campaign impact.

- Collaborate closely with the marketing, content, and creative teams to maintain consistent

messaging.

- Support event communications and manage PR activities during brand launches and media

gatherings.

Qualifications

- Bachelor’s degree in Public Relations, Communications, or a related field.

- 2-5 years of experience in fashion, beauty, or luxury PR.

- Strong writing and communication skills in both English and Arabic.

- Excellent understanding of influencer marketing and digital PR trends.

- Strong coordination, multitasking, and reporting abilities.

- Keen eye for detail, visual storytelling, and luxury positioning

Hybrid

New Cairo

**If you are interested, send your CV