Descrição
Worood, an international Hijab brand is hiring a Senior PR Specialist — Worood
Key Responsibilities
- Manage PR campaigns from concept to execution, ensuring alignment with Worood’s brand tone
and aesthetics.
- Oversee PR package planning and coordination — from selection to dispatch and coverage
tracking.
- Prepare press materials, brand stories, and collaboration briefs with a refined and consistent
voice.
- Monitor and analyze PR performance, media coverage, and campaign impact.
- Collaborate closely with the marketing, content, and creative teams to maintain consistent
messaging.
- Support event communications and manage PR activities during brand launches and media
gatherings.
Qualifications
- Bachelor’s degree in Public Relations, Communications, or a related field.
- 2-5 years of experience in fashion, beauty, or luxury PR.
- Strong writing and communication skills in both English and Arabic.
- Excellent understanding of influencer marketing and digital PR trends.
- Strong coordination, multitasking, and reporting abilities.
- Keen eye for detail, visual storytelling, and luxury positioning
Hybrid
New Cairo
**If you are interested, send your CV