Descrição
Summary
We are currently looking for a Digital & E-commerce Manager to oversee the brand's online sales and development of an excellent user experience and customer journey on the web. You will be tasked to look after the brand's e-boutique, social commerce and marketplace.
- Oversee the brand’s online sales and development of an excellent user experience and customer journey on the web.
- Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective
- Drives relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers
- Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase
- Works closely with marketing to define the consumer experience and e-merchandising
- Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)
- Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies
- Ensures that the brand presence and journey online is consistent with overall brand standards and strategy
- Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site
- Scale direct to consumer online sales (only applicable for e-commerce leaders of specific divisions/brands)
- Execute the local digital marketing strategy to develop the brand positioning in the Country.
- Ensure local marketing, communication, and commercial coverage towards developing the consumer engagement and loyalty.
- Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose
- Place consumer’s insights at the heart of the marketing and business model
- Develop and manage online brand and product campaigns to raise brand awareness
- Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that partner and challenge media agency (including on innovative mechanisms)
- Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition
- Develop and mentor the Digital team
- Identify online and offline drivers and articulate the digital strategy with the brand positioning
- Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation
Requirements:
- Experience in e-commerce/digital marketing
- Strong business acumen and negotiation skill
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