Descrição
FUNCTIONS:
Marketing plan definition, including brand volume and profit objectives, price, promotional mix, media and consumer promotion campaign with budget investment and P&L analysis;
- Defining local category strategy, regarding local market situation and competitor's reaction and profile;
- Product development recommendation in order to develop category, achieve more profit, and increase market share;
- Defining roll-over strategy for new products sector development, regarding consumer research and brand strategy;
- European Country review presentations with clear market analysis and short/long term brand strategy.
- South European brain storming with future project developments in order to define regional strategy and achieve regional and local objectives;
- New customers categories shelf spacing definition and proposal, regarding market trends, competitors performance and a new segmentation that will allow to develop category value;
- Budget management and split by brand/category.
REQUIREMENTS:
University degree in Economics/Business, complemented with specific knowledge of marketing;
- At least 5 years of experience in Marketing;
- Excellent communication skills;
- Responsible, methodical and organized;
- Strong desire to grow inside the company;
- Drive for results;
- Hability to influence the organization in a positive way;
- Habilty and will to present new solutions;
- Think out of the box personality.