Descrição
RESPONSIBILITIES*
Areas that play to your strengths*:
All the responsibilities we'll trust you with:
Develops and executes the country’s strategic media direction by building a year-around engagement plan to deliver relevant and surprising content to the key audiences (typically motorsports and gaming) defined by the country.**:
Creates and curates engaging ’beyond the ordinary’ content that excites and inspires utilising key Red Bull athletes and Red Bull event.**:
Ensures success in reaching more people, more often by building, engaging and maintaining strong external media relationships, partnerships and athlete opportunities for content to extend beyond Red Bull channels.**:
Executes innovative media network plans, utilizing strengths and differences of Red Bull owned, Red Bull social and various partner/media platforms drawing on key data / learnings to shape future audience growtH.**:
Tracks media developments of the industry to stay ahead of curve by constantly evolving our story telling and digital platforms to optimize our consumers’ experience to watch our content anywhere, anytime and in any way, they want.**:
Contributes/Supports the media and content expertise of the Media Network to further develop events and athletes/artists projects to tell the stories to bigger audience.**:
Works closely with the different departments in the UAE to amplify their plans, in sales and marketing.:
EXPERIENCE
Your areas of knowledge and expertise**:
that matter most for this role:
- Ability to think strategically on how to build audience engagement across media channels.
- Is a story seeker that identifies year-around stories with a true media potential.
- Knows how to set an authentic and credible content strategy in the sports, culture and entertainment space while surprising with new categories to deliver beyond our traditional topic fields.
- Understands different strengths and weaknesses of owned, managed (socials) and partner platforms, utilizing them to maximize engagement.
- Ability to leverage data to showcase success and identify opportunities.
- Understands and educates the organization on media consumers and their constantly changing consumption behaviours.
- Very equipped to build relations in all fields of media, digital platforms and external partners.
- An agile, team player that knows how to get the work done.
- Works with passion and motivates others around him/her.
- A proven track record of media planning and content strategy/implementation with the ability to successfully develop and engage audience.
- Strong understanding and ability to manage the relationship with core media owners Facebook, Instagram, Tik Tok and the media that matter in particular market (TV stations, print, radio, influencers).
- Minimum of 3-5years’ experience in Media, Communications, or Strategy in media led companies.
- Arabic and Media scene knowledge is a must.
- Travel 10-20%
- Permanent