EMPREGO

Junior Digital Media Buyer

Rewardsco-Umhlanga, África do Sul

Job Details:

  • Minimum experience Entry Level- Company primary industry Telecommunications- Job functional area AdvertisingKey Accountabilities:

  • Ensure we are reaching our volume and cost KPIs

  • Work with the Senior Digital Media Buyer to optimize channel mix, ad units and audience in line with volume and cost KPIs
  • Identify and run tests on new channels to incorporate into our main channel mix
  • Identify best performing creative and work with marketing to optimize creative for best results
  • Use data to build high-performing audiences and retargeting strategies
  • Set up audience targeting (Lookalike audiences, Custom Audiences)
  • Track and reconcile paid media flighting, budgets, and expenses by channel
  • Research marketing and media trends across targeted client industries.
  • Analyze & recommend campaign adjustments based on performance trends and KPIs
  • Media Buying
  • this includes PPC/ Display (Google), Social (Facebook, LinkedIn, Instagram, Twitter), Retargeting and programmatic media buying
  • Google - Implement PPC campaigns, retargeting and display
  • Facebook - Audience management and campaign set up and optimization
  • Reporting - Set up analytics and tracking, compile monthly reports and assess all optimizations and campaign enhancements

Specific Skills Required:

  • Appreciation for numbers and getting results in line with ROI - mathematical competency
  • Data analysis and insights - experience working with audience data
  • Exceptional communication skills
  • Strategic and analytical mind
  • Ability to manage multiple projects at one time
  • Organized and efficient
  • Fast learner - you will be using new platforms regularly

Technical Knowledge:

  • Bachelor's degree in advertising, marketing, digital media, or similar advantageous
  • More than 2 years related experience in digital media - Experience conducting market research to identify the target demographic for specific campaigns and experience building and managing audiences
  • Proficiency working across the Microsoft Office Suite
  • Strong understanding of (and passion for) current and emerging digital trends, channels, platforms, and technologies
  • Proficiency on digital and social channels, including analytics tools
  • Experience in the Telecommunications industry advantageous

Apply