Digital Marketing

Coffee Complex Trading Co.-Riyadh, Arábia Saudita

OVERVIEW

Job Title

Digital Marketing

Department

Marketing

Job Family

Marketing

Job Summary

Responsible of providing support for the marketing department through assisting team members with day-to-day marketing tasks and coordinating marketing projects and activities for all Nationgoodies brands.

KEY ACCOUNTABLITIES & ACTIVITIES

Key Accountabilities

Key Activities

Key Result Areas

  • Plan
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Research advertising trends
  • Develop projects to create content
  • Coordinate with sales team to create marketing campaigns
  • Proper planning prepared
  • Execute
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Work with various content formats such as blogs, videos, audio podcasts, etc.
  • Execute new and creative collaborations among technologies and platforms
  • Research competitors’ pricing and products
  • Decide on appropriate placement of ads
  • Determine what content will reach customers
  • Publish digital marketing content online
  • Create and maintain online listings across e-commerce platforms
  • Exection as planed
  • Measure
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Optimize content for the website and social media platforms
  • Conduct social media audits to ensure best practices are being used
  • Ensure that the brand message is consistent
  • Measurment of

( ROI and KPIs)

  • Report
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Track the website traffic flow
  • Provide internal reports on a regular basis
  • Monitor social media and Google Analytics
  • Monitor project status and budget
  • Service excellence achieved

MAIN CONTACTS

Internal

External

Marketing Team, Products, Customer Services, HR

Vendors, Customers, Advertising Agencies, Suppliers

QUALIFICATION & REQUIREMENTS

Necessary Knowledge and Experience
- Preferred 2 years experience

Education and Certification Requirements
- Bachelor’s degree in Marketing

Job Specific Technical Skills

  • Marketing Management
  • Negotiations
  • Social Media Marketing
  • Brand Management
  • Excellent command of Arabic and English languages.

Ability to commute/relocate:

  • Riyadh: Reliably commute or planning to relocate before starting work (required)