Web Marketing Specialist

Our Company

Index is an artificial intelligence company specializing in web marketing services and solutions using the latest machine learning technologies. By joining Index, you will join a team of passionate and knowledgeable experts who are committed to growing clients' results.

As part of its vision, Index is growing its team and looking for a Web Marketing Specialist. The Web Marketing Specialist will implement and manage advanced digital marketing strategies and paid campaigns designed to achieve increased traffic, customer engagement, and ROI, while continuing to deliver added value to our partners.

The profiles of our members have one thing in common: exceeding expectations by offering leading-edge performance solutions. The values that sustain Index’s growth are results-orientation, innovation, transparency, proactivity and respect.

You will be given the tools you've always dreamed of using - many were developed in-house. You will have an international, and quantifiable, impact while working on major accounts. You will work closely with one of the most innovative teams in the World. We guarantee you will be working with leaders in their respective fields (online advertising, analytics, new technology).

Summary

• Conduct keyword research and analysis
• Write creative text ads for clients
• Create visuals for online ads
• Manage PPC accounts
• Analyze traffic with our AI platform and other traditional analytics tools
• Understand the technical structure of the client and give recommendations
• Provide training to our partners
• Support the continuous improvement and development of company processes
• Monitor industry trends
• Contribute to the company’s research and development activities (our tools and AI platform)
• Assure quality control
• Contribute to creativity sessions
• Participate in team building activities

Skills & Experience

• Minimum of 2 years of experience in marketing and advertising
• Experience managing and optimizing Facebook & Google Ads campaigns (Budgeting, new copy, targeting, A/B testing)
• Ability to analyze data and then design experiments to test those hypothesis
• English oral & written (French is an asset)
• Knowledge of best practices and tools (Keyword Tool, Google Analytics / Search Console, Moz, SEMrush, Majestic )
• Excellent interpersonal, communication and customer service skills
• Excellent copywriting skills (French and English)
• Extended knowledge in advertising
• Attention to detail and great organizational skills in a fast-paced, dynamic environment
• Knowledge of the Google Suite
• Ability to work both independently and in a team, and to multitask several projects at once under tight deadlines

Assets

• Google Certifications, Facebook Blueprint and other certifications
• Web design skills
• Certifications or experience in other web marketing/technology fields
• Proficiency in a 3rd language (Mandarin, Portuguese, Spanish or another language)
• University degree in communications, marketing, journalism, mathematics, statistics or a related discipline
• Passion for the web & new technologies
• A great fit with our company vision and values
• Familiarity with the agency ecosystem
• Entrepreneurial and leadership qualities

Benefits:

• Annual bonus
• Possibility of company stock options
• Start-up vibe
• International opportunities
• Espresso Machine

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