Descrição
Position Snapshot:
Location: Barcelona, Spain
or Lisbon, Portugal
Company: Nestlé
Act. Rate: Full time, 100%
Type of contract: Permanent
Genuine opportunities for career and personal development
Modern “smart office” locations providing agile & collaborative workspaces
Attractive additional benefits
Position Summary:
Nutrition & Dairy Zone Europe is looking for a new Consumer & Market Insights Lead of specific Segment (Nutrition) responsible for driving excellence in CMI (Consumer & Market Insights), ensuring human & consumer centricity in the Category.
Reporting to the Head of CMI Nutrition & Dairy Zone Europe, the CMI Lead plans, designs & delivers strategic insights to the relevant Marketing Segment Team/s to help understand the target consumer, shopper, and marketplace.
The CMI Lead has also a geographical responsibility, guaranteeing that the local specificities of the geographical cluster are applied in regional research studies and enriching Category-focused knowledge platform with local trends and consumer understanding.
A day in the life of a Consumer & Market Insights Segment Lead Nutrition Zone Europe:
- Interprets and clarifies business partners’ needs/briefs.
- Defines and executes annual research plan. Design research with the external suppliers (consumer, shopper, Health Care Professionals).
- Supports the development of RBS and MBS (within defined Segment).
- Partner with Zone Category Leads to drive consumer centric Innovation & Renovation (I&R), support the Brand I&R Portfolio Strategy (within defined Segment).
- Works with brand builders on our Marketing framework “Brand Building the Nestlé Way (BBNW)” winning actions, trains them to continuously sharpen target consumer understanding.
- Collaborates with the Strategic Business Unit (SBU) on key global projects, ensuring optimal leverage and efficient coordination for Zone Europe (e.g., Brand Health Tracker (BHT), Usage & Attitude (U&A) and Segmentation etc.).
- Coordinates and guarantees that the right methodologies, guidelines, and standards are applied while developing relationships with current & new agency partners in collaboration with rest of CMI team.
What will make you successful:
- At least 7+ years in market research at Nestlé or equivalent FMCG or in major research agencies.
- Demonstrated good level of understanding of the geographical cluster in scope.
- Demonstrated ability to manage matrix organization, with multitude of stakeholders, and can work across multiple functions and divisions.
- Experience with a broad spectrum of methodologies (quant & qual) in a variety of research areas (product research, I/R, Packaging, Communication & Digital, Portfolio, Brand Health Tracking, Marketing Mix Modelling).
- Innovative approach to understanding the consumer through cutting edge technology & analytics tools.
- Excellent business partnering via delivering Insights with Impact & Influencing with Integrity
- Nutrition Category experience is a strong plus.
- Excellent oral & written English, a second European language is a plus.
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