Manager - Marketing and Communications

Responsibilities:

• Responsible for all marketing and business development functions, including activities and services related to career and course counseling.
• Responsible for budgeting, planning and implementing effective marketing plans to build up enrolment numbers and meet business objectives.
• Responsible for the development and management of Sunway College Ipoh's (SCI) public relation and communication portfolios, branding and positioning of the College, and its range of programmes. In this context, to work with the Marketing Department of Sunway Group/ Sunway Education Group to ensure conformity and synergy with Group initiatives and policies.
• Build and sustain corporate liaison with sponsors and government agencies with the objective of increasing student enrolment, market share and enhancing the brand of the College.
• Conduct market and student surveys to obtain customer feedback and perform market and trends analysis.
• Ensure smooth operations of SCI's marketing department, including manpower and resource planning to ensure adequate coverage of all marketing activities.
• Develop channels for recruitment of international students to SCI and carry out special projects to develop relevant business and institutional linkages.
• Develop, implement and evaluate communication strategies.
• Develop strong industry partnerships for academic and job placements.
• Responsible for marketing, communication and branding functions.
• Work with the Principal on business development for SCI.

Requirements:

• A Bachelor’s Degree in Marketing/ Communication, or other relevant disciplines.
• At least three (3) to five (5) years of relevant working experience.
• Good command of written and spoken Bahasa Malaysia and English. Proficiency in a third language would be advantageous.
• Excellent in using Microsoft Excel, Word and PowerPoint.
• Strong strategic and analytical skills; ability to present data meaningfully.
• Excellent management and organizational abilities; able to manage deadlines well.
• Own a car and a valid driving license; prepared to travel as and when required.
• Meticulous and outcome driven.
• Forward thinking with insights on the market demand and current trend.
• Proactive and has the initiative to research the market ahead of time to identify new opportunities.

We thank all applicants for expressing their interest in this vacancy. Please note that only shortlisted applicants will be notified.