Brand Manager, Johnnie Walker

Job Description:
About us:
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. There’s a rich history of character and iconic products to promote. And we rely on driven, passionate commercial executives to protect the legacy of these brands and ensure their future success.

About the role

This is a unique opportunity to work in one of the industries biggest and most exciting brands, in one of its most vibrant and important markets. The Johnnie Walker Team is recruiting a passionate and creative marketer to shape the future of this iconic brand in Southern Europe. There has never been a more exciting time to work on Johnnie Walker. With bold plans, business momentum, and an exciting growth agenda, success on the brand is key to delivering our total Southern Europe ambition.

Johnnie Walker is no ordinary whiskey brand, and living our purpose to be a force for collective progress requires extra-ordinary marketing. To win we build the brand at scale and with deep cultural traction, winning the hearts and minds of consumers within & beyond the category. Reporting to the Category Marketing Director, and working closely with cross-functional teams across the business, the scope of this role covers the biggest markets in Southern Europe - Spain, Italy, Greece & Portugal.

In this role, you 'll drive the creation of brand strategy and plans based on consumer, customer and shopper insights, build brand equity and help drive;

• Recruitment/Re-recruitment - both from a customer and consumer perspective
• Scale - in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP
• Fame - making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives
• Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase.

You'll also:

• Work with cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)
• Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function to understand the commonalities and specifics of each country and deliver the most culturally relevant plan, that maximizes the brand’s global strength and local opportunities
• Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans
• Jointly own the shadow P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan
• Understand and work on pricing & promo strategy, margin mix and volume drivers
• Translate strategies into plans that consistently beat the competition and gain share
• Responsibility for the management of the brand A&P for the region

About you

• Relevant marketing experience, preferably in an FMCG environment
• Capability to build genuine relationships built on mutual trust & respect
• Successful management of senior partners, resulting in strong and positive outcomes
• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
• A history of working across media, digital, experiential, PR, culture
• Passion for high standards across various pillars of brand building
• Strong commercial and numerical capability with attention to detail
• Experience working across multiple countries/geographies
• Fluency in English

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our