Global Brand & Engagement Marketing Manager

Pomelo

Our platform powers banks and other financial institutions around the globe with the infrastructure to make innovative payments a reality. Our state-of-the-art platform technology is used by the world's leading financial institutions to launch new services with speed, security and confidence. Pomelo is currently experiencing fast growth both within Europe and Asia and is looking to expand further into these regions in the coming months.

The Role

We have created a brand-new international role to focus on brand and marketing to our merchants and platform clients based internationally. As Global Brand & Engagement Marketing Manager, you will be responsible for the branding, marketing engagement and communications for the organization across different geographies - which includes platform clients and direct with merchants.

This role is responsible for brand management and B2B marketing. You will need to maintain our brand vision and translate them into compelling brand stories and communications across different marketing channels. You will also need to drive and develop end-to-end, scalable marketing content and initiatives to increase revenue spending within the existing client base, reduce churn and increase loyalty.

Reporting to the Director of Global Brand & Marketing, working hand in hand with Accounts, Sales, Customer Success, Product, and extended Marketing teams, you will be identifying opportunities and crafting engaging content and effective messaging that resonate with our clients and merchants internationally - key markets including but not limited to UK, Europe, Asia and more.

What you will be doing

• Ensure our global brand guidelines, tone of voice, visual identity, brand resources and brand trainings are fit for purpose, well-maintained and accessible.
• Hands on creation, oversee and coordinate across internal teams and where applicable, external agencies on the development, design and production of creative assets and content.
• Drive and implement the B2B brand and marketing activities for international markets - such as UK, Thailand, Vietnam to drive awareness, usage, expansion, cross-selling, reduce churn and achieve revenue growth targets. These may include events, campaigns, digital and print marketing communications by market needs.
• Drive brand awareness, merchant engagement and usage of our direct to merchant Mobile App and merchant solution (in UK)
• Drive creation of use cases, content and marketing initiatives for platform clients across emerging Asia and European markets
• Frequent tracking and measuring performance, creating and sharing brand, competitors and domain insights
• Being an advocate for the voice of the clients by building a deep understanding of our clients in each market to ensure their needs are well represented in the product

About You

• Hands on with experience in leading and developing brand and marketing initiatives from strategy, insights, ideation, planning, and managing execution end to end.
• Understanding of how to identify marketing opportunities within an existing client base.
• A customer-centric focus with proven results in achieving superb customer communication and user experience that drives revenue growth.
• Strong customer focus with desire to learn all aspects of the business.
• Strong project management and communication skills to lead and influence multiple stakeholders to meet project objectives and timelines.
• Outstanding organisational, problem solving, managing multiple projects in a fast-paced environment
• Team-player and positive attitude, eager to do more and help out, views challenging situations as opportunities.
• Analytical skills with tools experience including (or similar to) Salesforce, HubSpot, Asana, Google Suite, ClickUp, Slack.
• Managerial and leadership qualities to lead and build a strong team.
• Experience working with a globally dispersed team is advantageous, especially in payments or fintech industry.
• 5+ years of working experience in similar roles.

Rewards

In addition to being a fun, dynamic organisation in which to work, Pomelo offers the following:

• Competitive Salary + Guaranteed 13th Month Bonus (AWS).
• 25 days Annual leaves + 1 Birthday leave.
• Flexible hybrid work arrangement (WFH 3 days per week).
• Group Private Healthcare Policy for you and your dependents.
• Fantastic co-working environment at One George Street (CBD).

Summary

We don’t know where we will end up, but so far, our journey has been fantastic. The founders are an ambitious bunch, so we are really looking for an ambitious individual, someone who enjoys working in dynamic, global teams and thrives in a fast-paced and rapidly changing work environment to join Pomelo Pay. What matters to us is that we want you to grow as the company grows and make this role a career defining role for yourself. If you want to see how you can have a huge impact on a fast-growth company, then this is the role for you.