Descrição
Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
Team Overview:
The Copywriter is responsible for creating concepts, copy, texts,content, big ideas, social media opportunities, PR stunts and manifestos. Prepares work to be accomplished by gathering information and materials. Should use quick thinking to generate creative solutions by being critical and analytical, turning a KPI into a high-impact creation for the target. Completes projects by coordinating and co-creating with external partners and agencies.
Role Responsibilities:
- Understanding the power of copy to leverages our campaigns creativity and performances;
- Using Fast pacing thinking to transform KPIs and learning into high-impact creations.
- Collaborating with internal partners to ensure brand consistency across all company initiatives and communications.
- Ensuring the consistency of the central ideas from the company are presented in the multiple channels of communication;
- Coordinating with external partners creative projects.
Role Qualifications:
- High creative level.
- Solid experience in creating advertising / digital / content (5 years);
- Portfolio with great creative cases, addressing brand results;
- Worked in advertising/digital agencies;
- Experience in brand tone of voice consistency;
- Ability to create PR Stunts or campaigns with huge impact in popular culture, generating PR, organic content and/or high level of engagement
- Experience in the creation of institutional campaigns and brand positioning;
- Easy to carry out benchmarking research, present references and defend ideas;
- Advanced knowledge of best practices of native content. Ex: Facebook, Instagram and Youtube;
- Experience in creating 360º campaigns: ON, OFF, LIVE and Mobile;
- Advanced English / Fluent - Weekly interactions with the creative global team
EEO Statement:
You'll love working at DiDi because
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
We are committed to building inclusive and diverse teams.
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.